New report digs into the right tools to define, find and reach the right online consumer at the right time in the right context
Technology pioneer, Amazon veteran and social-minded CEO stands out as one of the bright stars shaping future of e-commerce
Retailers act swiftly to engage consumers armed with smart phones and other mobile devices. ANA Magazine talks to Diane Kegley, RichRelevance CMO.
“Mobile is becoming the cornerstone of how retailers and brands engage with consumers,” says Diane Kegley, CMO at RichRelevance, a San Francisco-based company that analyzes online shopping patterns. “From the consumer standpoint this is being driven by what we call the ubiquity of screens. Consumers are neither online or offline, they are just always connected.”
Internet Retailer cites RichRelevance’s mobile study as the latest version of the iPad is set to be announced.
…iPad owners are retail carnivores. 92% of non-desktop online sales originated from an iPad, iPhone or iPod Touch in December 2011, up from 88% in April 2011, says personalization vendor RichRelevance Inc. It studied 3.4 billion shopping sessions on its retailer clients’ sites between April and December 2011. What’s more, shoppers using Apple mobile devices have a larger average order value compared with other mobile platforms—$123 for Apple versus $101 for Android in December 2011. And that far outstrips the desktop average order value of $87.
And the tablet and smartphone shoppers just keep on coming. The share of U.S. online retail dollars attributable to mobile devices has doubled from 1.87% in April 2011 to 3.74% in December 2011, RichRelevance finds. Further, in April 2011 just under 9% of all shoppers were browsing retail sites on a mobile device. By December 2011, that share more than doubled, reaching 18 percent of all consumers.
This is all good news for e-retailers, but especially for those that are prepared for iPad owners. And many retailers are on the right track with mobile commerce.
Retail Technology covers John Lewis’s partnership with RichRelevance to implement personalisation in their online e-commerce strategy.
The retailer is using RichRelevance’s personalisation engine to dynamically analyse shopping behavior alongside data on relationships between products and product categories to offer every johnlewis.com customer a personalised experience.
Andrew Zeiger, Russ Fradin and Bill Pearce bring decades of innovation and leadership at Del Monte, CNET, Taco Bell and Adify to RichRelevance’s rapidly growing advertising business
A recent article in RetailWeek here in UK, “10 Ways to Compete with Amazon” provided wonderful insights as to how retailers can best compete with the “digital Goliath” by leveraging their strengths.
Econsultancy Digital Marketers United blogs on John Lewis’ holiday sales success using RichRelevance personalization technology.
John Lewis says the new personalised recommendation tool on its website was a key factor in driving a 27.9% increase in sales over Christmas.
The tool, created by RichRelevance, provides customers with recommendations on fashion items by analysing shopping behaviour alongside the relationships between products and product categories.
John Lewis head of online delivery and customer experience Sean O’Connor said the tool helped increase sales in the five weeks to December 31 2011 beyond the usual spike expected during the Christmas period, and in comparison to the previous year.
When any shopper comes to our website, we want to provide them with the same personalised customer service we would if they visited us in one of our shops.”
He said that the recommendation and email personalisation platform delivered tangible results by offering customers relevant products.
Product recommendation works particularly well in the fashion category as it recognises shopper behaviour, patterns and recommends items of interest not only by product type, but by brand as well.
The tool is not integrated into social media so recommendations do not take into account what the customer’s friends have bought or viewed – something John Lewis should possibly consider enabling as it has almost 317,000 Facebook fans.