…and it is your customer data.
Nine out of ten purchases still take place in the store. That means that with each swipe of the credit card, customers send a strong signal of preference by means purchase. But today this signal is lost into one of these: DMP, CRM, or another three-letter acronym for your data sinks.
Today, we’re happy to announce that the Relevance Cloud is out of beta and available to all with the 15.02 release. This release introduces Build (API-based personalization building blocks) and delivers enhancements to our Recommend and Discover products, helping you to personalize every step of your customers’ purchase journey and setting you up for an exciting 2015!
Please join RichRelevance on October 29 for a live webinar on personalization for today’s omnichannel consumer. Customers expect a seamless experience across all available channels, and this webinar will help you connect the dots between mobile, tablet, online and in-store touchpoints.
Personalization is what empowers retailers to create a 1-1 relationship with customers online. By tracking engagement and other KPIs, you can quickly take stock of how are you doing with those relationships.