The ecommerce laggards
Recent RichRelevance research has highlighted grocery lags behind the rest of retail when it comes to online shopping. Just over half of the UK population shop online for groceries (53%) and in the US the opposite is true, with over half (55%) choosing not to buy their groceries online.
Combine Europe’s leading retailers and brands with the best personalisation experts in the industry, add in a splash of brilliance with the legendary Experience Economy author, and dust with a sprinkling of snow. Bake for 24 hours in a first-class quintessentially English Hotel. The resulting banquet manifested in the RichRelevance Experience Personalisation Summit.
Leading UK Discount Retailer Selects RichRelevance’s Find™ To Deliver Personalized Online Search that Harnesses The Power Of AI
London, UK: February 13th, 2018 – – RichRelevance, the global leader in experience personalisation, today announced that The Works, the UK’s leading discount retailer, has become one of the first retailers in the country to implement a personalised search functionality on its website, powered by RichRelevance Find™, the Artificial Intelligence (AI) search solution.
The Drapers Digital Festival in London represents the largest gathering of ecommerce and digital fashion professionals. This year the entire event focused on the importance of building relevant and inspiring personalised experiences across in-store and online sales channels.
Last week over 200 in-store innovators from 120 enterprise retailers, gathered at Future Stores in the Victoria Park Plaza in London. The event is a ‘one-stop-shop’ for retailers seeking practical solutions to accelerate their in-store transformation projects from concept to reality.
I wanted to highlight a particularly interesting case study of RichRelevance customer, PriceMinister. The second most visited ecommerce site and leading marketplace in France, PriceMinister, part of the Rakuten Group, was looking for a personalisation platform to help improve their commercial performance and give them a competitive edge.
As competition increases more than ever in the digital space, retailers must provide a seamless personalised experience to engage shoppers. Drapers explore what some tech savvy retailers are doing with personalisation and how this is benefiting the customer experience of their shoppers.
For a few years now Europe has adopted the Black Friday shopping tradition, with many retailers launching massive sales on what is now the official start to Christmas shopping across the world.