The next generation of people (those born between 1995 and 2010, who account for 27% of the world population) is starting to enter the workforce and has spending power. They are less inclined to trust companies and brands, expect to be heard and involved and are quick to switch preferences to brands that offer authentic and transparent experiences. Selling via social media is a potentially revolutionary way to access this fragmented demographic of young, engaged buyers – but how and where should retailers start?
The widely-anticipated launch of mainstream virtual reality (VR) headsets has been somewhat underwhelming for many who touted it as the next revolution in technology. Many retailers and retail analysts thought it had the potential to completely change the way we shop, and tech giants like eBay, Alibaba and Google have all invested heavily in early attempts to integrate VR into the retail world.
Over the years, consumers seem to have grown used to the Thanksgiving Day openings, even if they still have a distaste for the practice. More than half (55%) of Americans surveyed by RichRelevance, a tech company that services more than 200 retailers, said they are “annoyed” or “very annoyed” when stores stay open on Thanksgiving, down from 65% in 2014.
The advancing holiday promotional schedule has been a double-edged sword for retailers that want the sales without irritating shoppers. Now, there’s new evidence to suggest that consumers are becoming less annoyed by the practice.
U.S. consumers are still bothered by Christmas Creep, but less so with each passing year. Roughly 63 percent are annoyed or very annoyed when holiday goods appear in stores before Halloween, down from 71 percent in 2014, according to a new survey by RichRelevance.
Although most Americans are still irritated to see holiday items appear in the store alongside Halloween goodies and don’t like stores being open on Thanksgiving, attitudes are beginning to change.
That’s according to RichRelevance’s third-annual Holiday Shopping Survey, which finds that 63% of consumers are annoyed or very annoyed when holiday items appear in the store before Halloween – down from 71% in 2014. In addition, 55% are annoyed or very annoyed when stores open on Thanksgiving Day, down from 65% in 2014.
Looks like Thanksgiving shopping, Christmas Creep are here to stay.
The legions of Americans who hope to save Thanksgiving from the crassness and commercialism of the rest of the holiday shopping season appear to be losing the battle. A new survey shows that more Americans are becoming cool with the fact that stores are open for business with huge holiday sales and promotions on Thanksgiving Day.
New study of 1,000+ US shoppers reveals changing consumer sentiment around Christmas Creep, Thanksgiving store hours, Black Friday & special deals
About 15 years ago, I was working for a little marketing agency creating banners and ads for websites. On average, a client had around 10-12 such banners. The rule of thumb was that if a banner was relevant to about 80% of the audience, we’d build it.