There are two contrasting trends emerging in retail – fast and frictionless verses experiential and time well spent.
Recent technological advancements in retail have focused on speeding up the customer experience, making it as efficient as possible, especially around the checkout; as we’ve seen in the Amazon Go stores, where it’s been eliminated completely. In contrast, the growing experience economy has placed greater emphasis on the notion of ‘slow retail’ – slowing down the shopping experience by creating even more ways for shoppers to engage with brands in a way that goes beyond transactions to memorable experiences. Think REI and their in-store rock face or Sweaty Betty and their in-store fitness classes.
From UK consumers wanting more transparency from retailers about AI, to less than a quarter of companies reporting GDPR compliance post deadline, here are all the stats you need to know this week….
More than half (55%) of global consumers say that they prefer a combination of AI and human interaction in their shopping experience, yet only 10% of companies are willing to implement it, says a new study….
RichRelevance has released research which asked 1,047 UK consumers to rate a number of different technologies and trends as either ‘creepy’ or ‘cool’….
RichRelevance’s new survey suggests that a lack of understand may be putting shoppers off AI….
The survey found tech that was previously in vogue has become less popular while new technologies have won favour with Brits…
Almost a third of UK customers are willing to share more personal data to improve their shopping experience, although they are less willing to hand it over than their European counterparts. ..
Experience personalisation company RichRelevance has launched its annual ‘Creepy or Cool’ survey – a look at consumer attitudes towards technology in the retail space…