With consumer personalisation becoming even more advanced, it’s worth stopping to ask whether your efforts are really adding value to the customer – or, whether they’re simply just creepy.
Consumers consider fingerprint scanning and smart mirrors are ‘cool’ in-store technologies, which improve the shopping experience but facial recognition software is deemed ‘creepy’ and invasive.
RichRelevance second annual ‘Creepy or Cool’ study reveals consumer attitudes towards digital enhancements to the in-store shopping experience.
Chain Store Age explore the results from the RichRelevance ‘Creepy / Cool’ survey highlighting smart mirrors as a ‘cool’ in-store technology, but facial recognition software as another story entirely.
Omnichannel personalisation specialist RichRelevance has released its second annual ‘Creepy or Cool’ study, revealing consumer attitudes towards digital enhancements to the in-store shopping experience. In this article, Retail Focus explores the findings.
Getting a coupon on your phone while browsing in a store is one thing. Having a salesperson stroll up and address you by name is quite another, Consumer Affairs reviews a new study by RichRelevance.
As Media Post explains targeted messages in physical stores based on beacons and online data are becoming more prevalent and accurate. Consumers are a little creeped out at the prospect of retailers using technologies like facial recognition to identify them, but they don’t mind if retailers link a search on their phone to a coupon or discount.
BizReport: A new study by RichRelevance finds the ‘cool’ factor for most shoppers is a blend of both digital and physical stores. The key is not to take the cool factor too far.