Le marketing est en constante évolution. Les marketers utilisent certains stéréotypes afin de segmenter la clientèle et modéliser les comportements. Ce que l’on peut remarquer aujourd’hui c’est que certains stéréotypes ne prennent pas en compte l’évolution, principalement chez les femmes.
Il faudra désormais tenir compte de l’énorme potentiel du pouvoir d’achat des femmes afin d’élaborer une approche plus spécifique et sophistiquée pour le segment féminin représentant 12 000 milliards de dollars.
The concept of personalisation has its roots in the local stores of old, when the shopkeeper knew each and every one of his customers intimately. It was with this knowledge that he was able to tailor his service and offerings to each of his shoppers, ensuring that their preferred products were always in stock and even recommending new goods based on their preferences.
At L2’s Omnichannel Breakfast, RichRelevance CMO Diane Kegley spoke about a class of informed super-shoppers, who use mobile and online product research to compliment their in-store and e-commerce experience. RichRelevance creates customized omnichannel experiences for more than 175 global brands. Read more
Tout a commencé avec une géniale invention, celle du cookie. Une simple ligne de code – par exemple MC1:UID = 6daa554691bd4 f9089dc9d92e5cdadf4 – déposée sur votre navigateur par les sites Web que vous visitez, et des publicités ciblées s’affichent sur votre écran. Read more
Retailers know the importance of delivering an omnichannel experience to their customers, but the processes for doing so are rich and varied from business to business. At the recent Internet Retailing Expo in Birmingham, the topic of how to tackle omnichannel customer experience was central to most seminar discussions. Read more
The Big Data revolution at Google, Facebook, Amazon and Apple has transformed the consumer journey across channels, and even helped turn a presidential election. This transition simultaneously poses tremendous challenge and opportunity to retailers.
More than a quarter of online sales in Dallas on Thanksgiving Day were made via mobile devices with the average online ticket surpassing $200, according to new information released by RichRelevance.
The San Francisco-based company used data that viewed shopping behavior from 100 websites on Thanksgiving Day. In Dallas, mobile sales accounted for 25.7 percent of total sales, while in Houston’s accounted for 22.2 percent and Austin’s accounted for 15.8 percent.
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Nearly four in ten Americans plan to spend less this holiday season than last, a report by Florida-based Bankrate.com (NYSE: RATE) released Monday shows.
Only 14 percent of Americans plan to spend more than in 2012, while 47 percent will spend the same as last year, according to Princeton Survey Research Associates International, which conducted a national survey of 1,002 adults on behalf of Bankrate.
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