Facebook still dominates when it comes to social shopping sessions and driving traffic, but Pinterestcontinues to make up ground, while Twitter lags far behind, according to research scheduled to be released next week by personalized shopping data outfit RichRelevance.
RichRelevance analyzed more than 700 million online shopping sessions between Jan. 1 and Sept. 30 and found that:
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David Selinger, CEO of RichRelevancesays that social shopping accounts for less than 1% of the total online shopping sessions but hey, that’s still money in the bank, right? So, his company put together this lovely, holiday-themed infographic that shows how the top social shopping channels stack up.
The first thing you’ll notice when you review the panels is the inclusion of a site we don’t often talk about – Polyvore. This social site asks user to curate sets of products from a variety of online retailers. The example you see on the right is someone’s idea of a cool living room. Click on the objects and you get a detail page including the price and where to buy it. One more click and you’re on the site that sells it.
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Personalisation drives increased spending and loyalty for the European customer, new IDC research reveal.
In this volume, we discuss Data Mining and The Birthday Paradox.
Big Data has become the subject of Big Hype, much as Social Media and Mobile were recently. Our goal today is to peel back the hype and discover some of the key principles behind Big Data so we can make the best possible decisions about when, where, and how to apply it.