Almost half of shoppers in the UK ( 48% ) like the idea of fingerprint technology for payment and 62% want to be able to scan a product on their device to see reviews according to the second annual RichRelevance report into in-store shopping.
RichRelevance, the global leader in omnichannel personalisation, today releases its second annual ‘Creepy or Cool’ study, revealing consumer attitudes towards digital enhancements to the in-store shopping experience.
With consumer personalisation becoming even more advanced, it’s worth stopping to ask whether your efforts are really adding value to the customer – or, whether they’re simply just creepy.
Consumers consider fingerprint scanning and smart mirrors are ‘cool’ in-store technologies, which improve the shopping experience but facial recognition software is deemed ‘creepy’ and invasive.
5th July 2016 – RichRelevance, the global leader in omnichannel personalisation, today releases its second annual ‘Creepy or Cool’ study, revealing consumer attitudes towards digital enhancements to the in-store shopping experience.
RichRelevance second annual ‘Creepy or Cool’ study reveals consumer attitudes towards digital enhancements to the in-store shopping experience.
Chain Store Age explore the results from the RichRelevance ‘Creepy / Cool’ survey highlighting smart mirrors as a ‘cool’ in-store technology, but facial recognition software as another story entirely.
Omnichannel personalisation specialist RichRelevance has released its second annual ‘Creepy or Cool’ study, revealing consumer attitudes towards digital enhancements to the in-store shopping experience. In this article, Retail Focus explores the findings.