UK stores must adapt to the rise and rise of digital shopping, or face becoming obsolete. That’s the conclusion that British Land, owner of 29m sq ft of retail space, has come to in recent months. Today we bring you the full story including how it plans, as a major investor in retail property, to counter that threat of obsolescence.
Timely, then, that we also report on TUI Travel’s plans for its Thomson holiday company as it looks to transform its own high street presence for that digital future. Elsewhere in today’s Internet Retailing newsletter, we report on InPost’s plans to roll out a 2,000-strong locker bank network around the UK this year, on RichRelevance’s acquisition of Avail, and on Barclaycard’s use of personalisation to deliver ‘bespoke’ offers to UK shoppers. We also report on judgment day in the Internet Retailing Awards.
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Infographic: The Rising King of Social Sales
When it comes to driving sales, Pinterest reigns supreme in the social kingdom. It’s also growing in areas where other social networks are losing ground. According to the data gathered by RichRelevance, a personalized commerce provider that analyzed browser-based shopping sessions on U.S. websites using RichRelevance’s retail recommendation software, while Facebook accounted for 92% of the surveyed websites’ share of referrer traffic in mid-December, the social network’s share of traffic rates plummeted to 69% the week before Easter. Contrastingly, Pinterest’s started at a meager 6% in mid-December and shot up to 25% before the Easter holiday.
RichRelevance’s data indicates that Facebook is also losing its crown when it comes to share of sales. Facebook boasted an impressive 89% share of sales in mid-December compared to Pinterest and Twitter; yet its share of sales figures fell to 78% by the time the candied eggs and Peeps rolled in. However, Pinterest’s share of sales jumped from 10 to 21% within that same duration. Pinners also appear to spend more than Twitter followers and Facebook users alike. According to the data, Pinterest shoppers spend approximately $140 to $180 per order, while Facebook shoppers spend about $80 per order and Twitter shoppers ring up $60 orders. This difference in shopping carts was highlighted the week leading up to Easter, as Pinterest shoppers forked over an average of $194 per order compared to $84 and $35 for Facebook and Twitter, respectively…
Justin Lafferty on April 26, 2013 3:58 PM
While marketers figure out how to convert sales on Facebook, it appears that Pinterest is beating the social network to the punch. New research from RichRelevance shows that Pinterest is starting to take up a bigger slice of the marketing pie among brands seeking conversions.
According to RichRelevance, a company that offers personalized shopping experiences for major brands, Facebook has been losing traffic and sales since the 2012 holidays, while Pinterest has been steadily trending upward…
By Christina Scolaro | Big Data Download – Fri, Apr 12, 2013 11:56 AM EDT
Social media sites still play a role in only a small portion of online retail sales, but even in the early going merchants can learn a thing or two about what motivates social media users to make a purchase, and why.
A study from software company RichRelevance analyzed 1.5 billion shopping sessions from November 2012 to April 2013. Sessions are defined as clicks that come from a social networking recommendation—users that went to a retailer’s website through Facebook or Pinterest, rather than originating from the retailer itself.
Study reveals that share of mobile sales on iOS devices dropped 12% in year-over-year comparisons, giving way to the Android platform.
Reading, UK – 21 January 2013 – Once again, mobile commerce has showed itself to play a critical role in the online retail experience, particularly during peak shopping periods. In a new Shopping Insights™ study released today (infographic available at https://richrelevance.com//insights/shopping-insights/infographic-boxing-day-2012/), RichRelevance, the leading provider of personalisation for online retailers, reported that mobile was a predominant driver of online shopping in December, with more than one in four shopping sessions taking place on a mobile device. The report also found that Apple iOS devices accounted for 85% of mobile purchases in December 2012—a measurable decline when compared to the same period in 2011.
iOS accounts for 85 per cent of purchases in December.
Throughout December, online retail personalisation provider RichRelevance analysed more than 322m visits to retail websites including John Lewis, Marks & Spencer, and more.
Visits from mobile were at at 19 per cent on December 1st, peaking at 28 per cent on Christmas Day, while 25 per cent of visits came from mobile devices on Boxing Day, presumably as shoppers sought out sales bargains.
Once again, mobile commerce has shown itself to play a critical role in the online retail experience, particularly during peak shopping periods. In a new Shopping Insights study released this week, RichRelevance, a leading provider of personalisation for online retailers, has reported that mobile was a predominant driver of online shopping in December, with more than one in four shopping sessions taking place on a mobile device.
The report also found that Apple iOS devices accounted for 85% of mobile purchases in December 2012—a measurable decline when compared to the same period in 2011…
A decade after the rise of e-commerce, today’s mobile technologies and social media applications have contributed to a convergence of consumer demand and technology. Consumers now expect constant connectivity and interactivity from retail brands, with emerging technologies making transactions easier, says Darren Vengroff.