New research shows that Facebook dominates in socially driven shopping; Pinterest drives highest average order value
A decade after the rise of e-commerce, today’s mobile technologies and social media applications have contributed to a convergence of consumer demand and technology.
Consumers now expect constant connectivity and interactivity from retail brands and retailers must embrace omni-channel retailing, an integrated sales experience that melds the advantages of physical stores with the information-rich experience of online shopping.
Omni-channel means seeing things from a consumer’s point of view, not from the comfort of your own business boundaries.
It means interacting with customers via their three channels of exploration: social, mobile and local, at every stage of the purchasing process.
Retail Technology writes on RichRelevance’s mobile study.
A recent report on mobile shopping behaviour found significant differences in the way Britons shop across platforms, according to e-commerce expert Darren Hitchcock
A 2012 study, conducted by e-commerce recommendations technology provider RichRelevance from analysis of more than 1.1 billion shopping sessions across mobile device and desktop computers in both the UK and US, revealed four key trends that offer important insight for British retailers.
Darren Hitchcock, vice president of RichRelevance in the UK and Europe highlighted that, first and foremost, mobile shopping continues to outpace desktop purchasing.
The seminal invention of our era has been the mobile phone. All across the world it is fundamentally changing the rules of politics, commerce and manners. The impact of the mobile phone on politics has been profound.
Paco Underhill, retail expert and author, reveals the influences behind purchasing decisions and RichRelevance CEO David Selinger explains how his technology for retailers is staying relevant with the emergence of mobile, local and social.
Q: You’re the author of the global bestselling book ‘Why We Buy’. How did you become an expert in the psychology and science of shopping?
Envirosell, the firm I founded, is the principal testing agency for prototype stores and bank branches in the world. We have studied shopping and circulation patterns for more than 25 years.
Q: In your research what three things most often influence a purchasing decision?
First is the perception of value: is what I am considering worth the amount of money I am being asked to spend? Second, how does what I am buying fit into both the needs I have, or anticipated impact I am looking for? And third, is the experience of shopping one that complements both the goods I am considering, and my concept of self?
Program headlined by best-selling author and retail expert Paco Underhill in conversation with Amazon.com veteran and RichRelevance CEO David Selinger
London may be gearing up to celebrate the Queen’s Diamond Jubilee but here at RichRelevance UK, we’re still riding high on the momentum from last week’s Future of Shopping event!
We are in the midst of a technological revolution affecting everything about the shopping process: the simultaneous explosion of social, mobile and local technologies. It is in these transition points where our business decisions have the most impact—where companies are made and lost.