Facebook shopping is growing, but it still represents less than one percent of online retail.
That comes from a new report by personalized shopping vendor RichRelevance. The company mined on data from more than 200 million shopping sessions in August, which resulted in over four million orders that totaled more than $500 million.
E-commerce provider RichRelevance has released its new Online Consumer Report derived from analysis of customer viewing and shopping behavior on major U.S. online retail sites. The new study drills into more than 200 million shopping sessions to uncover how Americans are browsing and shopping online – and how their behavior varies depending on whether they are coming to a site from a bookmark, search engine or social network.
When it comes to collaboration between retailers and brands, uneasy tension has been the status quo. For example, the fight for shelf space between retailer’s private-label brands and CPG branded products brings out such thoughts as “co-opetition.”
LivingSocial, the daily-deal site and Groupon competitor, has started a pilot program that lets customers use their smartphone’s location-sensing abilities to find deals around them.
The service, called LivingSocial Instant, launched today and is initially available only in some neighborhoods of the company’s home base of Washington, D.C. Customers who update LivingSocial’s iPhone or Android app today will see a new category called Instant Deals.
GRAPEVINE – Millions of people no longer head home to sign on to the Internet to shop. And that number is growing as fast as iPhone, Android and BlackBerry mobile devices can be stocked in stores.
One in three mobile phones in the hands of American shoppers this holiday shopping season will be smart phones that empower – and entice – consumers in real time.
Last year, more than 60 million Americans were mobile Web users, up 33 percent from 2008, according to Nielsen. This holiday season, Nielsen predicts one-third of all mobile phones in use will be smart phones, up from 21 percent a year ago.
By Darren Vengroff, chief scientist, RichRelevance.
Amazon and Facebook made headlines with the new application that allows shoppers to receive product recommendations based on their Facebook preferences (‘likes’).