RichRelevance, the global leader in omnichannel personalisation, today releases its second annual ‘Creepy or Cool’ study, revealing consumer attitudes towards digital enhancements to the in-store shopping experience. Econsultancy review the findings.
Consumers consider fingerprint scanning and smart mirrors are ‘cool’ in-store technologies, which improve the shopping experience but facial recognition software is deemed ‘creepy’ and invasive.
5th July 2016 – RichRelevance, the global leader in omnichannel personalisation, today releases its second annual ‘Creepy or Cool’ study, revealing consumer attitudes towards digital enhancements to the in-store shopping experience.
Last week over 300 in-store innovators from over 150 retailers gathered in Seattle for the 2016 Future Stores Conference. Future Stores brings together retail operations, omnichannel, customer experience and IT executives to focus on in-store innovation and how to bridge the digital and physical retail environments.
Personalization is certainly a trend that isn’t going anywhere any time soon. Website Magazine review a new study by RichRelevance and find there is a fine line between personalization that consumers consider “cool” and personalization that consumers consider “creepy.”
You spend a lot of time optimizing your website to streamline the shopper’s path through the retail funnel—making sure they see value at each point along the way. Once you navigate the shopper to the right product, it’s important that you take the necessary steps to seal the deal, and get the shopper across the finish line.
Analysis of Internet Retailer’s 2016 Top 500 Europe Guide shows RichRelevance is top personalisation vendor based on number of clients and client revenues
Foust uses the Relevance Cloud™ personalization platform to drive a unified marketing engagement, contributing to triple-digit sales growth numbers for YogaOutlet.com