(NOTE: Earlier this year, RichRelevance and CNET announced their strategic partnership to integrate CNET’s rule-based Intelligent Cross Sell recommendations with RichRelevance’s behaviorally-based RichRecs™ offering to offer the industry’s first truly robust personalization solution for the world’s largest online retail sites. Patrick Monasterio is a member of the CNET/{rr} development team and is working with joint customers on integrating this new solution.)
Retailer Experiences £1.1m in Attributable Sales and 18% Increase in Average Order Value for Orders Containing a Recommended Item within First Month of Implementation
Leading Electronics Retailer Launches Personalised Product Recommendations Across its E-Commerce Sites
Ann Summers is making visits to its website personal, thanks to the use of recommendations technology.
Shoppers on the sex toys and lingerie website will see personalised recommendations that are uniquely relevant to them, thanks to the use of RichRelevance’s enRich Personalisation Engine.
Personalised Product Recommendations Provide a More Pleasurable Online Shopping Experience for Ann Summers Customers
By Darren Vengroff, Chief Scientist, RichRelevance
When done right, relevant product recommendations can deliver a 5 – 30 percent lift in conversion and sustain or even increase these levels over the long term. Darren Vengroff offers three best practices that can help retailers deliver on the promise of personalised product recommendations.
Oh, Facebook. Everyday, we log in to check out our news feed, update our status, see who posted to our wall or tagged us in incriminating photos from last weekend. Activities that were meaningless to most of us five years ago are now ingrained into our daily lives.
A recent article in the WSJ stated that commodity price increases are taking a toll on CPG margins and profit. Prices have gone up so fast that brands are left with the decision of either passing the costs on to the consumer (“No, Mr. Bernanke, we don’t see inflationary pressure here either.” Read: Sarcasm) or finding ways to cut internal costs to keep prices stable.