RichRelevance has announced that The Works, the UK’s leading discount retailer, has become one of the first retailers in the country to implement a personalised search functionality on its website, powered by RichRelevance Find™.
Leading UK Discount Retailer Selects RichRelevance’s Find™ to Deliver Personalised Online Search that Harnesses the Power of AI
RichRelevance, the global leader in experience personalisation, today announced that The Works, the UK’s leading discount retailer, has become one of the first retailers in the country to implement a personalised search functionality on its website, powered by RichRelevance Find™, the Artificial Intelligence (AI) search solution.
UK discount retailer The Works saw a 37 per cent uplift in e-commerce sales after implementing an AI-powered personalised online search from RichRelevance.
Previously, The Works employees lacked visibility into their site search performance due to their black-box solution. After implementing the new Find™ platform, the retailer was able to highly relevant on-site search results, using real-time saw 36 per cent of online sales directly attributed to the personalised site search solution over the peak Christmas period.
Leading UK Discount Retailer Selects RichRelevance’s Find™ To Deliver Personalized Online Search that Harnesses The Power Of AI
London, UK: February 13th, 2018 – – RichRelevance, the global leader in experience personalisation, today announced that The Works, the UK’s leading discount retailer, has become one of the first retailers in the country to implement a personalised search functionality on its website, powered by RichRelevance Find™, the Artificial Intelligence (AI) search solution.
Over the last decade, search technology in ecommerce has barely evolved. Compare your search experience on Google with the results you get from your favourite retailers, and you’ll know what I mean.
Despite the shifts in customer expectations and the strategic focus on creating a customer centric experience, today’s Search has failed to deliver an experience that considers the customer context and behavioral affinities in addition to the content in which an individual is searching.
Personalization is often synonymized with relevance, and relevance is delivered effectively when there is an understanding of the context of a situation.
Research shows retailers drive away 32% of potential customers with poor search results.
[normal-button url=”http://www.mycustomer.com/community/blogs/richrelevancethreepipecouk/the-missing-personalisation-opportunity” label=”READ MORE” color=”highlight” blank=”1″]