OK, so when U.S. consumers are searching for gifts online, they apparently are most concerned about the ability to search for and find products on a retailer’s site, according to a recent report.
Shop.org Retail’s Digital Summit survey said that more than one-third of shoppers ranked the ease (or lack thereof) of finding and searching for products on a retailer’s or brand’s site their top priority when shopping online for gifts.
More than a third of shoppers rank the search box as more important when gift shopping compared with everyday shopping, according to a new study.
Consumers shopping for gifts on an e-retail site rank the ease of searching for and finding products as the No. 1 site priority, according to a survey released today at Shop.org Retail’s Digital Summit.
Interactive search experience adapts and learns throughout each shopper’s journey to surface products they want to purchase
New research shows site search is critically important – especially with the upcoming holidays – and retailers leave sales on the table when site search fails
Take a moment and think about how you interact with your mobile device, how do you research or make purchases on your mobile phone? You’ll quickly realize that your path to purchase most often begins with a keyword search, which often is vastly different than how you navigate a dot-com site or your local brick and mortar retailer.
Online consumers with intent to purchase only find what they’re looking for in 50% of ecommerce searches. That needs to change.
Hello? Is it me you’re looking for? Online consumers with intent to purchase only find what they’re looking for in 50% of ecommerce searches. RichRelevance explore the current problem with search, in particular the findability problem and tips on how to improve your site search.
Shoppers with intent to buy only find what they are looking for half the time. That’s not good enough.