Research Live reports while UK consumers are mostly accepting of technological advances, 55% find artificial intelligence (AI) ‘creepy’, according to research from RichRelevance.
Retail Systems reports the majority of UK consumers (80 per cent) are happy to share more data with retailers in order to improve their shopping experience.
Internet Retailing reports UK consumers are open minded about retailers incorporating more technology into the shopping experience and are even willing to give access to more personal data if it will improve the shopping experience.
RichRelevance research unveils consumer attitudes towards in-store technology are markedly similar across America, Britain and Europe, except when it comes to facial recognition.
50 years ago, a unique, real-time personalised customer experience was the norm. You loyally entered your local store, were served by a brand who knew your preferences, offered help, and could reserve, deliver or sell goods in a way that suited you. Today, consumer expectations haven’t changed, but their purchasing channels have.
Real-time personalisation goes further than the personalised email marketing you often find from brands online. It means being able to serve relevant, compelling information during a live interaction with a consumer that is only milliseconds long. Real-time personalisation has the power to encourage consumers to complete the purchasing process and develops a loyalty that pays dividends long term.
Recently we participated in the event E-Commerce One to One in Monaco. In its sixth year, it yet again proved to be THE event for ecommerce leaders. With over 1,000 carefully selected participants, the three-day event made for a rich exchange of ideas and innovations.
For a few years now Europe has adopted the Black Friday shopping tradition, with many retailers launching massive sales on what is now the official start to Christmas shopping across the world.
Payments company Stripe has today announced the release of a new service that will allow resellers and businesses to create their own custom buying processes within apps.
Known as Relay, the service will allow sellers to list products in a single place, including social media site Twitter.
Users will be able to sell products within tweets, which will feature a ‘Buy’ button, so customers can quickly get their hands on the goods.