RichRelevance expands US operations to meet rapidly increasing demand for its next-generation personalization product suite
Every once in a while in most Web surfers’ lives, a suggestion pops up on the screen that leads them to wonder: How did they know that about me? The moment can seem magical, and a bit creepy.
eCommerce industry veteran to lead RichRelevance’s efforts in helping online retailers reach shoppers across the web
Personalization and product recommendation systems vendor richrelevance has named Jake Bailey head of advertising. Prior to his new position, Bailey was director of international business and director of marketing at Overstock.com Inc., No. 29 in the Internet Retailer Top 500 Guide.
Bailey will lead richrelevance’s new advertising division, working to help retailer clients achieve higher engagement, increased conversion and stronger customer loyalty.
Have you noticed that, when showing cross-sells and upsells, many ecommerce sites hijack you off the page you’re looking at to view the suggested item, often with no way back to the other page without hitting “back?” Surely this is not the most usable way to suggest products and improve merchandising conversion rate.
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One year after publicly launching with Sears.com as its first enterprise-class customer, RichRelevance is serving over 100 million recommendations a day across over 30 retail websites including Walmart.com
San Francisco – June 9, 2009 – RichRelevance™, the leading provider of next-generation personalization and product recommendation tools for enterprise-class eCommerce sites, today announced it has integrated RichRecs™ product recommendations online at Walmart.com (www.walmart.com). Shoppers now enjoy an enhanced shopping experience with personalized product recommendations as they browse through the site. A variety of recommendation types based on individual and group shopping behavior adjust in real-time to ensure the most relevant products are just a click away.
Q: What is different about your product recommendations this year?
A: In the first quarter, we began testing the recommendations space as a way to inform shoppers about products that they might not otherwise find out about through the relevancy algorhithm. Using RichRelevance tools, we increased the amount by which certain items were represented in the recommendations space by 5% to 10%.