RichRelevance, a provider of experience personalization, released the results of its second annual survey on how U.S. consumers search for and find products online. The survey shows that commerce search remains very important to consumers when shopping online, but retailers still struggle to provide an exceptional search experience across devices and touchpoints. And, while shoppers are interested in innovations such as personalized and image search, voice-assisted shopping is still far from mainstream.
RichRelevance, a provider of experience personalization, released the results of its second annual survey on how U.S. consumers search for and find products online. The survey shows that commerce search remains very important to consumers when shopping online, but retailers still struggle to provide an exceptional search experience across devices and touchpoints. And, while shoppers are interested in innovations such as personalized and image search, voice-assisted shopping is still far from mainstream.
Many consumers are shopping with mobile devices. How successful consumers can search on a website increasingly determines whether these shoppers will make a purchase or shop somewhere else. A new survey of consumers reveals important data that underlines the importance of getting search, for mobile and voice assistants right.
According to a May 2018 survey by RichRelevance, 30% of US internet users have used a voice assistant to look for product information or purchase products—in other words, shop or buy. Google Assistant (13.9%) and Siri (13.1%) had the highest usage for these activities.
Not surprisingly, younger internet users are more likely to shop by voice than the average. The figures for shopping or purchasing via voice rose to 43.3% among ages those ages 18 to 29 and 38.5% for ages 30 to 44.
70% of US consumers have never used voice assistants to shop — those who do turn to Google, not Amazon
San Francisco, CA – June 4, 2018 – RichRelevance, the global leader in Experience Personalization, today released the results of its second annual survey on how U.S. consumers search for and find products online. The survey shows that commerce search remains very important to consumers when shopping online, but retailers still struggle to provide an exceptional search experience across devices and touchpoints. And, while shoppers are interested in innovations such as personalized and image search, voice-assisted shopping is still far from mainstream.
San Francisco, CA – May 31, 2018 – RichRelevance, the global leader in Experience Personalization, today announced that RichRelevance CMO Mike Ni will present insights and best practices on the cutting-edge of AI next week at IRCE 2018. The 30-minute session, titled AI-Infused Marketing, will also feature Office Depot’s Donna Holt in a first-ever look at how the retail leader is using personalization AI to drive engagement.
San Francisco, CA – May 4, 2018 – RichRelevance, the global leader in Experience Personalization, today announced that the RichRelevance Experience Personalization Suite (XPS) has been named a 2018 SIIA CODiE Awards finalist in the Machine Learning / Artificial Intelligence category. Finalists represent the best products, technologies, and services in software, information and business technology. RichRelevance is honored as one of the finalists across the 52 business technology categories.
Although 53% of people in the UK are doing some or all their grocery shopping online, there’s a massive gap between what consumers want, and what retailers are offering, according to new research.