Though I don’t work at Amazon anymore, I am still a big fan of their business and all of their products. As a proud Amazon Prime member, if I need a single 99 cent black pen tomorrow, I can get it via next day air! This Black Friday weekend, I thought I’d reconnect with my former ‘Zon Komrades by snooping on their website (also known as shopping).
Feature-richness in the ecommerce space has now become critical for today’s sophisticated shopper, who is presented with a multitude of sites that they can enter and abandon with mere clicks of a mouse.
Stephen Baker, senior writer at BusinessWeek , spoke to richrelevance’s Chief Scientist Darren Vengroff this week for a piece in his BusinessWeek blog, Blogspotting .
“There is only one thing more painful than learning from experience and that is not learning from experience.” – Archibald MacLeish
Richard MacManus published a post on ReadWriteWeb on Monday (which was re-published in the NYTimes) titled “A Guide to Recommender Systems;” this post is a reply.
“As retailers head into what looks to be one of the most challenging holiday seasons on record, many have high hopes that top sellers will drive sales. But promoting “mega trends” like the Tickle Me Elmo or iPod of past holiday seasons won’t necessarily be the best way to drive sales this year, as many cash-strapped consumers forgo big-ticket items for smaller, less expensive gifts. Instead, retailers should take advantage of the technology tools available to them to hone in on the “micro trends” of the season.”
Online consumers are increasingly being bombarded with new sources of information, from Internet news outlets and email, to blogs, instant messages, podcasts, YouTube videos, text messages, and viral marketing campaigns.