Two Big Data pioneers to discuss personalization – the key to turning Big Data into smart data – at retail’s biggest event
Big Data is giving organizations the ability to acquire a lot of actionable insights. But with so much data in hand, some companies are overwhelmed. Experts share six tips to stop the Big Data overload.
It is no secret that the amount of data is growing exponentially. According to EMC, the digital universe is going to grow to more than 40,000 exabytes by 2020. The number alone is intimidating. Making the most of data can be even more daunting.
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Which social media channels are driving traffic and conversions for retail websites?
In an updated study, RichRelevance tracked more than 689 million shopping sessions between January and September 2013, and discovered that Facebook continues to dominate, with both Pinterest and (especially) Twitter some way behind. Indeed, it’s a surprising new contender that’s putting the most pressure on Facebook – and I can almost guarantee that it isn’t the one that you’re thinking of.
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Retailers are pinning some of their Christmas hopes on Pinterest, the digital media site. If Facebook is about friends and Twitter is about interests, then Pinterest is about things – and that is a welcome discovery for stores looking for ways to fuse social media and ecommerce.
A loosely organised digital pinboard, Pinterest lets users post images of products they like, compile wish lists and browse the choices of others. Recent hits include a Gap striped hoodie, Tory Burch boots and a do-it-yourself picture frame made from Popsicle sticks.
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Data from nearly seven hundred million shopping sessions reveals which networks are driving more sessions, conversion, sales and average order value
Facebook referral traffic grew 58.81 percent this year, and according to a new infographic, it drives 3x more social shopping sessions than the next closest social network.
RichRelevance, a company helping retailers with personalized shopping experiences, analyzed over 689 million online shopping sessions from January 1 to September 30.
Here were the findings:
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Social channels account for less than 1% of total shopping sessions, but of all the social sites connecting or leading consumers to goods and services, research shows that Facebook drives the most traffic, accounting for 60% of social sessions.
Facebook produces more than three times the number of social shopping sessions — about 4.31 million — compared with other social networks, such as Polyvore with 1.41 million sessions. It also produces 10 times the number of orders, according to RichRelevance data.
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It’s not even Thanksgiving yet, but that’s no matter. The holiday shopping season starts earlier and earlier every year: Walmart is starting Black Friday on Thursday this fall – smack dab in the middle of turkey dinner.
In preparation for all of the holiday shopping buzz, we’ve collected 15 interesting facts and statistics about how social plays a role in people’s shopping habits. Whether it’s finding a cool, new product you never knew you needed on Pinterest or asking Facebook friends for purchasing tips, social networks, both established and up and coming, are helping drive both online and in-store purchases.
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