Le spécialiste de la personnalisation omnicanal annonce son partenariat avec 3 Suisses. Grâce à la solution RichRecs de RichRelevance, le cybermarchand peut maintenant puiser dans les données en temps réel pour présenter des recommandations sur mesure afin d’aider les consommateurs à trouver ce dont ils ont besoin comme lorsqu’ils font leurs achats en ligne depuis n’importe quel ordinateur, tablette ou appareil mobile en ligne.
Le spécialiste de la personnalisation omnicanal annonce son partenariat avec 3 Suisses. Grâce à la solution RichRecs de RichRelevance, le cybermarchand peut maintenant puiser dans les données en temps réel pour présenter des recommandations sur mesure afin d’aider les consommateurs à trouver ce dont ils ont besoin comme lorsqu’ils font leurs achats en ligne depuis n’importe quel ordinateur, tablette ou appareil mobile en ligne.
Le spécialiste de la personnalisation omnicanal annonce son partenariat avec 3 Suisses. Grâce à la solution RichRecs de RichRelevance, le cybermarchand peut maintenant puiser dans les données en temps réel pour présenter des recommandations sur mesure afin d’aider les consommateurs à trouver ce dont ils ont besoin comme lorsqu’ils font leurs achats en ligne depuis n’importe quel ordinateur, tablette ou appareil mobile en ligne.
Retailers know the importance of delivering an omnichannel experience to their customers, but the processes for doing so are rich and varied from business to business. At the recent Internet Retailing Expo in Birmingham, the topic of how to tackle omnichannel customer experience was central to most seminar discussions. Read more
In today’s InternetRetailing newsletter, we report on retailers, from Next [IRDX RNXT] to Majestic Wine and Monsoon Accessorize [IRDX RMSO] as they take their next steps towards omnichannel. At the same time we also report on research findings that show many retailers are struggling to achieve the seamless omnichannel experience they’d like to offer.
Many will be at IRX 2014 next week as they look to identify and focus on the next steps they need to take. In today’s IRX preview the spotlight is on one possible next step, personalisation, in an interview with IRX 2014 keynote speaker Jane Dixon of RichRelevance
L’Oreal and R/GA Join RichRelevance at iMedia Brand Summit
While some retailers are reporting record online sales for the Thanksgiving weekend, mobile commerce is emerging as a holiday star in its own right.
Mobile commerce sales accounted for nearly 21% of total Black Friday digital sales in the United States, $314 million out of $1.512 billion, and nearly 17% of Cyber Monday sales, $350 million out of $2.085 billion, Internet research firm comScore Inc. reports. Black Friday is the day after Thanksgiving; Cyber Monday is the following Monday. Both are typically among the largest online sales days of the year.
The fact that mobile commerce accounted for close to one in five digital dollars, or 18.5%, spent on those two days is significant, comScore says, “because that percentage is far higher than we’ve ever seen in our quarterly spending data.” By comparison, mobile’s share of online retail spending in the third quarter was 10.8%, and in the fourth quarter of 2012 it was 11.3%. The research firm attributes the increase in mobile’s share partly to the trend of shoppers to buy on mobile devices from retail web sites after viewing products in a bricks-and-mortar store, as well as their shopping via smartphones and tablet computers while sitting at home.
Click here to read original posting.