Highly relevant wine and gift recommendations drive nearly 10% of all site sales and deliver a 15% increase in average order value for #1 online wine retailer
A new product recommendation feature on Wine.com is helping drive up average order values by 26%, Wine.com Inc. CEO Rich Bergsund says.
Search for red Bordeaux wines on Wine.com, for example, and columns on the left and right sides of the landing page will recommend lists of related wines-but no two shoppers will see the same lists, Bergsund says. The underlying recommendation engine is from richrelevance Inc.
Bailey will lead richrelevance’s new advertising division, working to help retailer clients achieve higher engagement, increased conversion and stronger customer loyalty.