Raj Rao, of 3M, a brand advertising client of ours and a true thought leader in the marketing & advertising world recently wrote an article featured on Forbes.com about his experience with Shopping Media.
How To Own The Digital Shopping Aisle, an article by Raj Rao, global director, eCommerce and Digital Marketing, 3M Corporate Marketing.
3M uses Shopping Media and RichRelevance to leverage the powerful advertising opportunity within online retail.
(NOTE: Earlier this year, RichRelevance and CNET announced their strategic partnership to integrate CNET’s rule-based Intelligent Cross Sell recommendations with RichRelevance’s behaviorally-based RichRecs™ offering to offer the industry’s first truly robust personalization solution for the world’s largest online retail sites. Patrick Monasterio is a member of the CNET/{rr} development team and is working with joint customers on integrating this new solution.)
Oh, Facebook. Everyday, we log in to check out our news feed, update our status, see who posted to our wall or tagged us in incriminating photos from last weekend. Activities that were meaningless to most of us five years ago are now ingrained into our daily lives.
A recent article in the WSJ stated that commodity price increases are taking a toll on CPG margins and profit. Prices have gone up so fast that brands are left with the decision of either passing the costs on to the consumer (“No, Mr. Bernanke, we don’t see inflationary pressure here either.” Read: Sarcasm) or finding ways to cut internal costs to keep prices stable.
Today we announced a partnership with CNET, the authority on technology and consumer-electronics products. Although most of you have probably used CNET.com for product reviews or tech news, you may not know that CNET also aggregates data on more than five million products: specs, key selling features, compatibilities, and so on.
I spent time at Web 2.0 SF recently, listening to presentations by industry leaders discussing the future of ecommerce. Several of the presentations were rehashed speeches from years past, but updated with this year’s buzzwords: “friending,” “Groupon” and “alien hand syndrome” (okay, I made that last one up, but I’d love to see that topic at a conference!)
According to the Aberdeen Group, every eCommerce Manager in the land would gladly take a 7% increase in conversion, an 11% increase in page views and a 16% increase in Customer Satisfaction.* These are metrics that online retailers already spend much time and effort optimising.