Looks like Thanksgiving shopping, Christmas Creep are here to stay.
The legions of Americans who hope to save Thanksgiving from the crassness and commercialism of the rest of the holiday shopping season appear to be losing the battle. A new survey shows that more Americans are becoming cool with the fact that stores are open for business with huge holiday sales and promotions on Thanksgiving Day.
Hello? Is it me you’re looking for? Online consumers with intent to purchase only find what they’re looking for in 50% of ecommerce searches. RichRelevance explore the current problem with search, in particular the findability problem and tips on how to improve your site search.
Personalisation is one of the hottest topics in marketing; the promise of segmenting customers into ‘markets of one’ is alluring for any brand. But the pushback from consumers is almost as strong. That feeling of being ‘watched’ may be enough for consumers to abandon a website or leave a store. How can marketers get the full benefits of personalisation without backlash from shoppers. Econsultancy provide advice on the four ways to avoid creepy personalisation.
Virtual Reality (VR) opens a whole new world to brands, and retailers in particular, regarding personalisation and customer engagement. This article explores how retailers are using VR to personalise the in-store experience for shoppers.
As digital technology becomes more sophisticated, retailers and other brands are collecting and analyzing more customer data. This data is being used to microtarget campaigns and offer a “personal touch.” But even as consumers become more aware of these efforts, they are not always pleased. Some well-intentioned attempts at personalization still come off as creepy and intrusive—and consumer opinions have been slow to change.
Shoppers with intent to buy only find what they are looking for half the time. That’s not good enough.
Amazon has one. So does Saks and Michael Kors. The search box—nestled at the top of the home page or hidden in the upper right corner—is an essential feature of retailers across the Internet Retailer 100, 500 and 1000.
As many of 79% of U.S. consumers are fine with the idea of scanning a product on their mobile device to see product reviews and recommendations for other items they like, according to RichRelevance. But consumers still have two big ‘no-no’s when it comes to the personalization of shopping.
For one, 67% of shoppers think it’s creepy when retailers use facial recognition technology to identify prior shopping habits and relay this information to a salesperson. Additionally, 64% say they would be creeped out if a salesperson greeted them by name on the store floor because their mobile phone or app signals their presence.
The retail industry is struggling, especially as consumers shift to shopping online.
A Morgan Stanley report from May claimed that by 2020, Amazon would hold 19% of the apparel market share.
Retailers are desperately trying to figure out how to salvage sales and get people into their stores.
One way they’re doing that is by trying to making shopping more “personal” and tech-savvy.