How do shoppers respond to the new technologies that are being increasingly used by retailers in-store? Do they rate them as cool or creepy? This Retail Week article and infographic depicts how consumers have rated everything from fingerprint technology to digital coupons in a survey conducted by RichRelevance (subscription required).
Smart mirrors are a ‘cool’ in-store technology, but facial recognition software is another story entirely. Those are among the findings of a new survey by RichRelevance, a provider of omnichannel personalization technology. The company surveyed more than 2,000 U.S. and U.K. consumers about how technology can impact their in-store shopping experience, highlighting the differences between what shoppers thought was ‘cool’ and ‘creepy’.
RichRelevance has released its second annual ‘Creepy or Cool’ study, revealing consumer attitudes towards digital enhancements to the in-store shopping experience. The research asked over 2,000 consumers in the US and UK about how technology can impact their shopping experience, highlighting the difference between what shoppers thought was ‘cool’ and ‘creepy’.
Consumers are happy when technology is used to enhance their decision making processes when purchasing in-store, such as fingerprint scanners or smart mirrors that virtually change outfits, according to new research.
Consumers are happy when technology is used to enhance their decision making processes when purchasing in-store, such as fingerprint scanners or smart mirrors that virtually change outfits, according to new research.
Almost half of shoppers in the UK ( 48% ) like the idea of fingerprint technology for payment and 62% want to be able to scan a product on their device to see reviews according to the second annual RichRelevance report into in-store shopping.
RichRelevance, the global leader in omnichannel personalisation, today releases its second annual ‘Creepy or Cool’ study, revealing consumer attitudes towards digital enhancements to the in-store shopping experience.
RichRelevance, the global leader in omnichannel personalisation, today releases its second annual ‘Creepy or Cool’ study, revealing consumer attitudes towards digital enhancements to the in-store shopping experience. Econsultancy review the findings.