RichRelevance doubles office space with new headquarters in the heart of San Francisco’s SOMA tech community
RichRelevance’s recent mobile study was cited on Smart Money’s “10 Things Your iPad Won’t Say”
Apple users tend to be bigger spenders than other tablet owners — they forked over an average $123 in purchases on their iPads and iPhones, compared to an average $101 spent by Android users, according to a separate survey by RichRelevance, a personalized product recommendation company.
The portability of the iPad, combined with the overall pleasant browsing experience allows for more instant gratification, says Darren Vengroff, chief scientist for RichRelevance. “There’s no remembering to go to the mall on the weekends to buy those jeans you liked,” he says. People tend to use their tablets in relaxed environments like their homes, which might cause them to spend more, according to a report by Adobe Digital Index, which found that tablet users spend 20% more per purchase than people shopping on computers. Tablet owners also tend to be more affluent than most online consumers, according to the report.
RichRelevance’s Chief Evangelist Jake Bailey shares his insights for marketers on iMedia Connection.
Prestigious award recognises leading personalisation provider for delivering innovation, imagination and uniqueness in its approach to e-commerce
Let’s cut straight to the point, even though digital ad targeting has become significantly more advanced over the past few years, brand advertisers have significantly less clarity into the tools that help them reach and communicate with their most important consumers: those who are active and in-market for their particular product or brand.
New report digs into the right tools to define, find and reach the right online consumer at the right time in the right context
Retailers act swiftly to engage consumers armed with smart phones and other mobile devices. ANA Magazine talks to Diane Kegley, RichRelevance CMO.
“Mobile is becoming the cornerstone of how retailers and brands engage with consumers,” says Diane Kegley, CMO at RichRelevance, a San Francisco-based company that analyzes online shopping patterns. “From the consumer standpoint this is being driven by what we call the ubiquity of screens. Consumers are neither online or offline, they are just always connected.”
Internet Retailer cites RichRelevance’s mobile study as the latest version of the iPad is set to be announced.
…iPad owners are retail carnivores. 92% of non-desktop online sales originated from an iPad, iPhone or iPod Touch in December 2011, up from 88% in April 2011, says personalization vendor RichRelevance Inc. It studied 3.4 billion shopping sessions on its retailer clients’ sites between April and December 2011. What’s more, shoppers using Apple mobile devices have a larger average order value compared with other mobile platforms—$123 for Apple versus $101 for Android in December 2011. And that far outstrips the desktop average order value of $87.
And the tablet and smartphone shoppers just keep on coming. The share of U.S. online retail dollars attributable to mobile devices has doubled from 1.87% in April 2011 to 3.74% in December 2011, RichRelevance finds. Further, in April 2011 just under 9% of all shoppers were browsing retail sites on a mobile device. By December 2011, that share more than doubled, reaching 18 percent of all consumers.
This is all good news for e-retailers, but especially for those that are prepared for iPad owners. And many retailers are on the right track with mobile commerce.