Retail Technology covers John Lewis’s partnership with RichRelevance to implement personalisation in their online e-commerce strategy.
The retailer is using RichRelevance’s personalisation engine to dynamically analyse shopping behavior alongside data on relationships between products and product categories to offer every johnlewis.com customer a personalised experience.
A recent article in RetailWeek here in UK, “10 Ways to Compete with Amazon” provided wonderful insights as to how retailers can best compete with the “digital Goliath” by leveraging their strengths.
Econsultancy Digital Marketers United blogs on John Lewis’ holiday sales success using RichRelevance personalization technology.
John Lewis says the new personalised recommendation tool on its website was a key factor in driving a 27.9% increase in sales over Christmas.
The tool, created by RichRelevance, provides customers with recommendations on fashion items by analysing shopping behaviour alongside the relationships between products and product categories.
John Lewis head of online delivery and customer experience Sean O’Connor said the tool helped increase sales in the five weeks to December 31 2011 beyond the usual spike expected during the Christmas period, and in comparison to the previous year.
When any shopper comes to our website, we want to provide them with the same personalised customer service we would if they visited us in one of our shops.”
He said that the recommendation and email personalisation platform delivered tangible results by offering customers relevant products.
Product recommendation works particularly well in the fashion category as it recognises shopper behaviour, patterns and recommends items of interest not only by product type, but by brand as well.
The tool is not integrated into social media so recommendations do not take into account what the customer’s friends have bought or viewed – something John Lewis should possibly consider enabling as it has almost 317,000 Facebook fans.
RichRelevance’s personalised recommendations technology pays dividends after helping drive incremental revenue
Tech Crunch talks to RichRelevance CEO David Selinger about the rise of personalization in online retail.
“Personalization was really important in enabling Amazon to differentiate itself and grow in past ten years,” David Selinger, CEO and co-founder of RichRelevance. Selinger also was Amazon’s Manager, Consumer Behavior Research and helped build some of the site’s personalization features a number of years ago. “Personalization will be the differentiating factor in e-commerce and digital commerce going forward, especially for multichannel retailers and new entrants online.”
I know the absolute last thing you want to be thinking about right now is the Christmas holiday, but this year RichRelevance is giving you your gift early. Today we released our “12 months of Christmas” white paper—chock full of best practices for retailers to help jump start their Holiday 2012 season planning.
“Twelve Months of Christmas” showcases what (and how) today’s shoppers expect their favorite brands and retailers to deliver throughout the year and into Holiday 2012
Marks & Spencer Provides Online Shoppers with Relevant, Meaningful Product Recommendations