Monsoon Accessorize has become the first UK high street retailer to use multichannel data sources from both its in-store and online customers to deliver unique personalised offers via email receipts.
The move sees the fashion chain provide its customers with the most sophisticated and relevant offers of any multichannel retailer, according to eReceipts – the world’s leading digital receipts provider.
Monsoon Accessorize Becomes First UK High Street Retailer to use Multichannel Data To Enhance Customer Offers
Monsoon Accessorize has become the first UK high street retailer to use multichannel data sources from both its in-store and online customers to deliver unique personalised offers via emailed receipts. The move sees the fashion chain provide its customers with the most sophisticated and relevant offers of any multichannel retailer.
Monsoon Accessorize is using multichannel data sources from both its in-store and online customers to deliver unique personalised offers via emailed receipts. The move sees the fashion chain provide its customers with the most sophisticated and relevant offers of any multichannel retailer. Establishing itself as the leader in offline personalisation, Monsoon Accessorize is providing highly targeted product recommendations and offers via emailed receipts across its 321 UK stores.
Monsoon Accessorize has begun to use multichannel data sources from online and bricks-and-mortar shoppers to create personalized offers for email receipts – and is the first UK high street store to do so. The digital receipts provider eReceipts has deemed the service the most up-to-date of any current multichannel store. Customers are now given targeted product recommendations completely catered to them, the information for which is drawn from emailed receipts of past purchases.
Monsoon Accessorize is using data from in-store and online transactions to send customers more targeted emails.
Customer experience excellence is a moving target, with what constitutes an ‘excellent’ experience becoming a higher standard every year. This trend was to continue in 2014, with the CX Index by Forrester revealing that the number of poor experiences had hit an all-time low, while the gap between the best and worst companies was narrower than ever.
Again, the holiday wild card is mobile, both in how much it influences offline and online spending as well as how much purchasing gets done via that channel.
According to IBM’s 2014 holiday shopping report, mobile browsing — both smartphones and tablets — is expected to account for 48.2 percent of all online traffic over the five-day period between Thanksgiving and Cyber Monday, an increase of 23 percent over last year.
Comment les marques peuvent-elles utiliser les techniques omnicanal et exploiter à leur avantage le showrooming et apporter de réels services aux clients ?
Réponses avec notre interviewé, Antoine Leven, responsable compté clé chez RichRelevance.