Almost three quarters (72 per cent) of UK consumers find personalisation of product recommendations based on purchasing habits a “cool” capability when shopping, according to a new UK study, “Creepy or Cool”, by RichRelevance®.
British shoppers also welcome location-based personalisation in store, with over 6 in 10 (63 per cent) welcoming a mobile personalised map showing item locations and efficient store paths to help them navigate stores more conveniently. Furthermore, 43 per cent find in-store location deals – where their location is tracked in order to trigger personalised promotions whilst shopping – “cool”.
Almost three quarters (72%) of UK consumers find personalisation of product recommendations based on purchasing habits a “cool” capability when shopping, according to new research.
But seven in 10 UK shoppers say the idea of facial recognition technology that identifies age and gender in order to display product recommendations is “creepy”, while three quarters (76%) felt the same about being greeted by their names when walking into a store because their mobile phones registered their entrance.
It’s a sobering paradox of today’s connected digital world: technology that eases our daily lives also comes with its potential dark side. We gaily click away to buy, browse, carouse, collaborate and entertain. In the process, we give away astonishing amounts of personal information that could easily fall into the wrong hands.
And so it is that here at Lux we often pause and reflect on the ramifications of the fledgling internet of things in which LED light networks are the backbone of an information infrastructure, helping to gather and transmit data on everything from people’s location to traffic and parking conditions to shopping patterns to air quality and temperature.
UK consumers welcome most in-store personalisation and offers but reject facial recognition technology, according to a new survey of 1,000 people.
The Creepy or Cool? Survey has been carried out by personalisation specialist RichRelevance. It finds that 72 per cent of UK consumers find personalisation of product recommendations based on purchasing habits to be cool. Shoppers also welcome location-based personalisation in-store, with 63 per cent giving that a cool rating.
Survey of UK shoppers reveals Londoners are most open to digital enhancements to shopping experiences, while people in Yorkshire are the most creeped out
Almost three quarters (72%) of UK consumers find personalisation of product recommendations based on purchasing habits a “cool” capability when shopping.
British shoppers also welcome location-based personalisation in store, with over six in ten (63%) welcoming a mobile personalised map showing item locations and efficient store paths to help them navigate stores more conveniently.
UK — Seven in ten UK shoppers consider facial recognition technology that identifies age and gender to help display product recommendations ‘creepy’.
Similarly, three quarters (76%) of British consumers felt the same about being greeted by their names when walking into a store because of their mobile phones signalling their entrance according to a study Creepy or Cool by omni-channel personalisation company, RichRelevance.
72 per cent of UK consumers find personalisation of product recommendations based on purchasing habits a “cool” capability when shopping. British shoppers also welcome location-based personalisation in store, with 63 per cent welcoming a mobile, personalised map showing item locations and efficient store paths to help them navigate stores more conveniently. Furthermore, 43 per cent find in-store location deals – where their location is tracked in order to trigger personalised promotions whilst shopping – “cool”.
UK consumers welcome product personalisation in stores but reject facial recognition
RichRelevance survey of over 1,000 UK consumers reveals Londoners are most open to digital enhancements to shopping experiences while Yorkshire most “creeped out”