According to Gartner, 89% of marketing leaders expect customer experience will be the primary basis for competitive differentiation by 2017. Customer experience is fast becoming the key battleground where retailers vie for our attention and wallets.
With instant access to pricing and product information, shoppers can switch between retailers in a heartbeat. Today’s consumer is more discerning than ever before, with higher expectations than ever before. As a result, retailers find themselves in a race to provide an increasingly smooth, engaging and personalised shopping experience.
Today, we’re happy to announce that the Relevance Cloud is out of beta and available to all with the 15.02 release. This release introduces Build (API-based personalization building blocks) and delivers enhancements to our Recommend and Discover products, helping you to personalize every step of your customers’ purchase journey and setting you up for an exciting 2015!
Digital technologies are not only redefining the way customers shop; they are redefining retail business models. More and more retailers have started to leverage cloud APIs to innovate and build exceptional customer experiences through personalization. No longer a buzzword, rapid innovation has become a competitive advantage for many companies.
RichRelevance is the global leader in omnichannel personalisation.Graeme Collins_700 Ranked number one for personalisation in both the US and EMEA, RichRelevance is used by more than 200 multinational companies to create a data-centric, single view of the shopper, delivering the most relevant experiences across web, mobile and in store.
Graeme Collins, head of marketing EMEA at RichRelevance, offers his predictions on what retailers can expect to see in customer experience management in 2015.
Whether they are looking for a breaking news update, a new pair of dress shoes or a place to purchase airline tickets, today’s consumers can take their digital business anywhere – causing companies to scramble to find and implement technologies and strategies that can make their websites stand out from the competition.
Personalization is fast becoming the best way to do so.
With Gartner data revealing that customer experience was the top area of marketing technology investment in 2014, it is no surprise that many brands are clamoring to jump on the personalization bandwagon.
Novice mistakes, however, are easy to make when implementing new strategies and/or technologies. Read below to discover three of the most common personalization mistakes that companies make (so you can avoid making them too):
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Du 11 au 14 janvier, Catherine Barba participe au NRF Big Retail Show, le plus grand salon mondial du retail, sorte de CES East coast pour le commerce. 25 000 participants, des milliers de stands, des dizaines de panels, conférences et autres ateliers autour du futur du commerce : de quoi faire un sacré plein de nouveautés, d’innovations et de bonnes idées ! Adobe l’a chargée d’une mission très spéciale : y traquer pour eux le meilleur des innovations e-commerce et retail, les tendances marketing 2015, les nouveaux services pour booster la satisfaction client en ligne ou sur point de vente, les start-ups qui décoiffent.
Experte en e-commerce et en retail, Catherine Barba assiste au NRF Retail Big Show 2015. Parmi les enseignements importants du 11 janvier, journée d’ouverture du salon, l’importance de considérer les clients comme une communauté de fans à animer, pour redonner du sens à la relation-client.
Les tendances