Omnichannel personalization company RichRelevance announced that it is naming two new executives with the aim of building out its data, analytics and retail personalization expertise. Mahesh Tyagarajan (right) will become chief product officer, while John Dickson has been named VP of client services.
Tyagarajan joins the company from Walmart, where he was head of the global e-commerce platform at Walmart Labs and drew up the roadmap for modernization of its retail technology systems. Before that, he filled product, architecture and engineering roles at Ticketmaster, PayPal, eBay, DemandTec and Netscape. In his new position, he will take charge of product strategy and management, engineering and cloud operation, and infrastructure.
San Francisco — Omnichannel solutions provider RichRelevance has hired Mahesh Tyagarajan, a former WalmartLabs executive, to serve as its chief product officer.
Tyagarajan will be responsible for product strategy and management, engineering and cloud operation and infrastructure. He joins RichRelevance from Walmart, where he led the development of their Global eCommerce (GeC) Platform at WalmartLabs. His technology responsibilities at Walmart included e-commerce, omnichannel retail, point of sales (POS), store back-office systems, warehouse management, next generation logistics and mobile applications.
We all know that the volume of data we’re producing in our daily lives is increasing all the time. From our collective addiction to social media and smartphones, to online banking and consumption of news, we’re constantly outputting a stream of tiny data points to companies that provide us with services.
Although this may be slightly disconcerting for some, there are undoubtedly many benefits to be gained from sharing data, and from companies using it in responsible ways.
The compaany welcomes its new Chief Product Officer from WalmartLabs and VP of Client Services from Microstrategy and Business Objects to support world-class clients in the march towards omnichannel personalization.
SAN FRANCISCO–RichRelevance®, the global leader in omnichannel personalization, today announced two key executive appointments with deep experience in data, analytics and retail personalization. Former WalmartLabs executive Mahesh Tyagarajan will serve as Chief Product Officer with full responsibility for product strategy and management, engineering and cloud operation and infrastructure. Microstrategy and Business Objects veteran John Dickson will be Vice President of Client Services where he will drive the continued expansion of RichRelevance’s position as the dominant provider of large-scale omnichannel personalization deployments around the world.
The High Street ‘dinosaur’ is going to bite back: those managing in-store operations will embrace new analytics technologies that make offline as smart as online. As a result, next-generation bricks and mortar stores will be equally as important and powerful as leading e-commerce sites, in terms of customer experience.” Adrian James, VP of sales and UK managing director, Walkbase.
“Virtual reality is set to take the customer experience to the next level with leading companies, including Facebook, recently making acquisitions to bolster their offerings in this area.
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In a recent Gartner report, we learned that 89 per cent of marketing leaders expect customer experience will be the primary basis for competitive differentiation by 2017. Customer experience is fast becoming the battleground where retailers vie for our attention and wallets. Shoppers are more promiscuous than ever before. They can easily switch between retailers in a heartbeat – depending on pricing and new product launches. Customers are more discerning and they now have much higher expectations. As a result, retailers find themselves in a race to provide an increasingly smooth, engaging and personalised shopping experience.
Les big datas sont partout… Mais comment les utilise-t-on ? Cas concret avec l’exemple de la Fnac qui a exposé sa méthode lors du Salon des Data à Paris. Une solution parmi d’autres à l’heure où les objets connectés compliquent la reconnaissance du client.
L’analyse prédictive, plus perspicace que le flair d’un commerçant? La plupart des grands distributeurs leur font en tout cas confiance pour tirer de leurs “grandes données” de quoi augmenter leurs ventes.
La marque de cosmétique a fait appel aux solutions de ReachRelevance pour personnaliser l’expérience client sur son site en fonction du teint de ses clientes ainsi que de leurs préférences et des assortiments réalisés par des experts.
Lancôme propose ainsi sur son site, un look complet, personnalisé sur mesure à chaque cliente en fonction de ses préférences personnelles.