Affordable U.K. retailer Primark opened a new 77,000-square-foot department store last week in Boston, introducing the U.S. to its extremely low-cost apparel, accessories and home goods for the first time.
The Milkman 2.0: A New Model for Groceries as a Service
By Alex Ciorapciu, Solutions Engineer, RichRelevance
Transformation is everywhere we look in ecommerce. While some verticals adapt readily to transformation (like books, electronics and fashion), others resist or struggle with change. One vertical that struggles is online grocery. Online grocers blame difficult delivery, low margins, and lack of adaptation from customers for slow growth.
TTS Group has teamed up with RichRelevance to make online shopping easier and quicker for parents and teachers stocking up on school supplies. The latter’s Recommend technology is being used to tailor shopping journeys using real-time consumer behaviour. We have seen huge success since partnering with RichRelevance. In the first month of implementation, we saw a significant increase in sales on products that were personally recommended to our customers, says Jon Vasey, head of e-commerce at TTS Group. Children grow up quickly and the products that our customers purchase may change significantly from month to month. Using RichRelevance’s Recommend solution, we can target product recommendations for different age groups that match our customers™ immediate needs.
Rich Relevance has been selected by TTS Group to deliver highly unique and customisable experiences for busy parents and teachers. The educational retailer uses Recommend™ to curate unique shopping journeys based on real-time customer behaviour on the website.
TTS has a vast catalogue of products from teaching materials to stationery and furniture that cater for different age groups ranging from early years through to primary and secondary schools. With RichRelevance’s Recommend solution, customers are quickly directed to the product pages based on related items they are browsing. Since the implementation, TTS has seen an increase in sales and repeat customer visits.
Data-driven recommendation technology delivers highly personalised customer experience
RichRelevance®, the world leader in omnichannel customisation, has been selected by Petit Bateau to provide a superior customer experience across its online properties in five countries: France, UK, Italy, Germany and Belgium. Online visitors in these countries engage with personalised recommendations on the home, category, search results, item, add-to-cart and cart pages on Petit Bateau. Personalisation has become not only an organisational initiative, but also a key approach to improving brand perception among clients
RichRelevance, a leader in omnichannel customisation, has been selected by Petit Bateau to provide a superior customer experience across its online properties in five countries: France, UK, Italy, Germany and Belgium. Online visitors in these countries engage with personalised recommendations on the home, category, search results, item, add-to-cart and cart pages on Petit Bateau. Personalisation has become not only an organisational initiative, but also a key approach to improving brand perception among clients
This is a contributed piece by Diane Kegley, Chief Marketing Officer, RichRelevance
Our love of technology has opened up new opportunities for retailers. The battle is on for brand owners to capture our attention – whether it’s online, on mobile, or on digital displays in store. The question is: how do we create a more interactive, enticing experience for consumers, without crossing the line of being too “creepy”.