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Name: Diane Kegley
Organisation: RichRelevance
Job title: Chief Marketing Officer
Location: San Francisco, CA
The concept of personalisation has its roots in the local stores of old, when the shopkeeper knew each and every one of his customers intimately. It was with this knowledge that he was able to tailor his service and offerings to each of his shoppers, ensuring that their preferred products were always in stock and even recommending new goods based on their preferences.
From this weekend Royal Mail will trail a Sunday delivery service, as well as opening 100 of its collection offices, starting within the M25 motorway.
The pilot scheme will see offices open from 12pm to 4pm, with the postal firm aiming to make it easier for shoppers who are not at home through the week to collect their online purchases.
Around 100 Royal Mail offices will open their doors this Sunday while customers in the South East will also be receiving parcels through their doors.
The pilot scheme will take place in London and parts of the South East, with customers able to collect parcels from about 100 offices, while deliveries will be made to addresses within the M25 motorway.
Personalization solution enables Invaluable to deliver a more relevant, meaningful site experience
Hauptsache Pink und Glitzer! Marketing-Fachleute verwenden die Geschlechter-Typisierung gerne als universelle Kategorie bei der Segmentierung ihrer Zielgruppen. Produkte für das weibliche Publikum sind daher oft auch Quelle peinlicher Aktionen wie diamanten-besetzter Handyhüllen oder rosa Stifte – deklariert als „für Sie“. Der völlig falsche Weg, meint Gastautor Theo Khoja.
Forget showrooming, a new report suggests that consumers are more into webrooming – that is, researching products online or on mobile before purchasing in-store. L2’s Intelligence Report: Omnichannel, created in partnership with RichRelevance, examines the efforts of 100 retailers to drive customers from clicks to bricks and back again.
The art of customer segmentation and prediction fundamentally depends upon a few undisputable attributes; It’s sexist, ageist, nationist, locationist and most certainly spendist. These stereotypes and assumptions are some of the best tools in a digital marketer’s arsenal when it comes to segmenting audience and modeling behavior. They support marketers in building an image of the customer they are marketing to. This image, built upon slivers of demographic, live and historic data pieced together, helps predict the kind of behavior and actions they are likely to take.