A new report on omnichannel commerce shows that UK retailers are lagging behind their American counterparts in digital and in-store offerings, despite serving the world’s most mature ecommerce market. But even the US still hasn’t worked out the conundrum of linking up stock data.
The research, launched last week by digital think tank L2 and online personalisation company RichRelevance, puts UK high street stalwarts such as Tesco, Sainsbury’s, Selfridges and Marks & Spencer in the laggards’ camp, judged by the lack of ship-from-store services or visible cross-channel inventory.
UK retailers are lagging behind their US counterparts when it comes to omnichannel retail, with their “narrow” focus on click and collect holding back ecommerce growth, according to a new report.
Not long ago retailers were afraid that showrooming would gut in-store profits, but now the implications of the trend seem to have reversed, according to a new report by L2 and RichRelevance.
Unlike “showrooming” where consumers let in-store prices duke it out with discounted online prices, “Webrooming” occurs when consumers research online before shopping in-store. However, many retailers are failing to provide consumers with the resources they need to make Webrooming a seamless affair, and are losing sales in the process.
It wasn’t long ago that retailers were fervently trying to combat showrooming out of fear that it would take away from their in-store profits.
But now, according to a new report by L2 and RichRelevance, it seems as if this trend is already being reversed. This new research shows that webrooming, the practice of researching items online and then purchasing them in-store, has been gaining in popularity lately.
New York, NY and San Francisco, CA – July 30, 2014 – A decade of omnichannel investments such as cross-channel inventory management and ship from store capabilities are paying dividends for retail giants as they reshape their brick and mortar footprint. In 2013 the showrooming phenomenon, consumers browsing products in store and purchasing online, garnered a great deal of media attention but now the tides have turned: data suggests consumers are more prone to “webrooming” – researching online or on mobile and purchasing in-store.
Anbieter von Omni-Channel Personalisierungslösungen, erweitert seine Vertriebsmannschaft in Deutschland. Andreas Böhling unterstützt seit 1. Juni 2014 als neuer Senior Account Executive die Vertriebsaktivitäten. In dieser Position verantwortet er insbesondere das Neukundengeschäft im Segment eCommerce. Böhling kommt von Webtrends, wo er als Territory Manager tätig war. Zuvor war er als Account Executive bei IBM aktiv.
De nombreux distributeurs n’accordent pas suffisamment d’importance à la stratégie de personnalisation, et bien souvent, estiment qu’il suffit d’un unique algorithme de recommandation. Voici quatre conseils clés pour une bonne personnalisation, qui montrent aussi que c’est un peu plus complexe…
RichRelevance, der führende Anbieter von Omni-Channel Personalisierungslösungen, ist nun seit einem Jahr erfolgreich in Deutschland tätig. Das Unternehmen rechnet mit einem großen Wachstumspotenzial im deutschen Markt und hat sein Team um Theo Khoja, Regional Director DACH, entsprechend weiter aufgestockt: Andreas Böhling unterstützt seit 1. Juni 2014 als neuer Senior Account Executive die Vertriebsaktivitäten. In dieser Position verantwortet er insbesondere das Neukundengeschäft im Segment eCommerce. Böhling kommt von Webtrends, wo er als Territory Manager tätig war.