In the states, the Friday following Thanksgiving is better known as Black Friday and the Monday succeeding Thanksgiving has been coined Cyber Monday. Black Friday marks the start of the Christmas shopping season, it sees consumers flock to stores – which generally open earlier than usual – in order to take advantage of promotional offers.
Jan 2011 after the 2010 holiday season….
I’ve had the immense privilege and pleasure of spending a good part of my year with the one and only Paco Underhill, as we met with hundreds of merchants and brands nationwide to share perspectives on the challenges and opportunities with cross-channel retailing.
At RichRelevance, we have been planning for the holiday shopping load since early summer. This was our first Black Friday and Cyber Monday, and since we provide recommendations for some big merchants, we knew this was going to be a critical test of our product architecture, infrastructure, and execution.