Site search matters, yet many ecommerce sites are actually deterring customers through poor experiences. Indeed, a fifth of UK shoppers are not satisfied with retailers’ search results.
RichRelevance has surveyed consumers about their attitudes to site search on retailers’ websites, finding that some retailers have room for improvement.
Across the vast expanses of the Internet, drawing customers to your site is half the battle. The other half is helping them out once they get there.
Many, if not all, e-commerce sites have a function allowing consumers to quickly search for (and hopefully find) the products they want. And consumers are happy to use them. RichRelevance reports 83% of consumers say the search box on a Web site is important or extremely important when shopping online, and three-quarters of them say they always or often use the search box when shopping on a retailer’s site.
Some 48% of shoppers participating in a study released Tuesday say the ability to easily search and find products on a retailer’s Web site can make or break a deal. For 37% the stakes rise during the gift-giving season, according to those participating in the study.
Advertising Week seems to signal the beginning of the holiday shopping season, when retailers put a stronger emphasis on fine-tuning search and seem to pay more attention on Web site design.
OK, so when U.S. consumers are searching for gifts online, they apparently are most concerned about the ability to search for and find products on a retailer’s site, according to a recent report.
Shop.org Retail’s Digital Summit survey said that more than one-third of shoppers ranked the ease (or lack thereof) of finding and searching for products on a retailer’s or brand’s site their top priority when shopping online for gifts.
More than a third of shoppers rank the search box as more important when gift shopping compared with everyday shopping, according to a new study.
Consumers shopping for gifts on an e-retail site rank the ease of searching for and finding products as the No. 1 site priority, according to a survey released today at Shop.org Retail’s Digital Summit.
Online consumers with intent to purchase only find what they’re looking for in 50% of ecommerce searches. That needs to change.
The advancing holiday promotional schedule has been a double-edged sword for retailers that want the sales without irritating shoppers. Now, there’s new evidence to suggest that consumers are becoming less annoyed by the practice.
U.S. consumers are still bothered by Christmas Creep, but less so with each passing year. Roughly 63 percent are annoyed or very annoyed when holiday goods appear in stores before Halloween, down from 71 percent in 2014, according to a new survey by RichRelevance.
Although most Americans are still irritated to see holiday items appear in the store alongside Halloween goodies and don’t like stores being open on Thanksgiving, attitudes are beginning to change.
That’s according to RichRelevance’s third-annual Holiday Shopping Survey, which finds that 63% of consumers are annoyed or very annoyed when holiday items appear in the store before Halloween – down from 71% in 2014. In addition, 55% are annoyed or very annoyed when stores open on Thanksgiving Day, down from 65% in 2014.