RichRelevance’s Chief Evangelist Jake Bailey shares his insights for marketers on iMedia Connection.
Let’s cut straight to the point, even though digital ad targeting has become significantly more advanced over the past few years, brand advertisers have significantly less clarity into the tools that help them reach and communicate with their most important consumers: those who are active and in-market for their particular product or brand.
I know the absolute last thing you want to be thinking about right now is the Christmas holiday, but this year RichRelevance is giving you your gift early. Today we released our “12 months of Christmas” white paper—chock full of best practices for retailers to help jump start their Holiday 2012 season planning.
RichRelevance Chief Evangelist Jake Bailey, With the advent of shopping related media in the ad market today, it’s no surprise that many people have a hard time defining the right expectations for performance from their retail publishing partners.
As you may have seen, today we’ve announced some very exciting news regarding our acquisition of Searchandise Commerce. First of all, let me say that we’re thrilled about the combination of our companies.
Raj Rao, of 3M, a brand advertising client of ours and a true thought leader in the marketing & advertising world recently wrote an article featured on Forbes.com about his experience with Shopping Media.
I spent time at Web 2.0 SF recently, listening to presentations by industry leaders discussing the future of ecommerce. Several of the presentations were rehashed speeches from years past, but updated with this year’s buzzwords: “friending,” “Groupon” and “alien hand syndrome” (okay, I made that last one up, but I’d love to see that topic at a conference!)