This season’s London Fashion Week showcased some flamboyant fashion- and equally dazzling examples of omnichannel, personalised digital marketing strategies.
Every season, the illustrious London Fashion Week gets more high tech as retailers seek to make the show an interactive, omnichannel brand experience.
So, you just started as a Sr. Product Manager at an online apparel retailer and “personalization” falls squarely in your lap. Product recommendations are already implemented on the site and are doing reasonably well—but, being the over-achiever that you are, you’ve promised your boss an additional 2% revenue per session lift in the next quarter, and are now scratching your head wondering just how to accomplish that feat.
Competitor or partner?
That’s the question brands face in dealing with the behemoth of Amazon, whose vast operations compete with fashion brands and department stores in e-commerce. But these same brands and stores also are paying Amazon to advertise on its pages, which represent prime real estate in the ever-competitive e-commerce world.
In other words, Amazon is not only taking on retailers — it’s also battling Google.
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