The retail industry is struggling, especially as consumers shift to shopping online.
A Morgan Stanley report from May claimed that by 2020, Amazon would hold 19% of the apparel market share.
Retailers are desperately trying to figure out how to salvage sales and get people into their stores.
One way they’re doing that is by trying to making shopping more “personal” and tech-savvy.
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How do shoppers respond to the new technologies that are being increasingly used by retailers in-store? Do they rate them as cool or creepy? This Retail Week article and infographic depicts how consumers have rated everything from fingerprint technology to digital coupons in a survey conducted by RichRelevance (subscription required).
Smart mirrors are a ‘cool’ in-store technology, but facial recognition software is another story entirely. Those are among the findings of a new survey by RichRelevance, a provider of omnichannel personalization technology. The company surveyed more than 2,000 U.S. and U.K. consumers about how technology can impact their in-store shopping experience, highlighting the differences between what shoppers thought was ‘cool’ and ‘creepy’.
RichRelevance has released its second annual ‘Creepy or Cool’ study, revealing consumer attitudes towards digital enhancements to the in-store shopping experience. The research asked over 2,000 consumers in the US and UK about how technology can impact their shopping experience, highlighting the difference between what shoppers thought was ‘cool’ and ‘creepy’.
Consumers are happy when technology is used to enhance their decision making processes when purchasing in-store, such as fingerprint scanners or smart mirrors that virtually change outfits, according to new research.
Consumers are happy when technology is used to enhance their decision making processes when purchasing in-store, such as fingerprint scanners or smart mirrors that virtually change outfits, according to new research.