Alors que vous vous apprêtez à affronter les ventes de Noël et les soldes d’hiver, assurez vous d’adopter les bonnes stratégies pour que vos clients restent fidèles à votre marque pendant la période la plus cruciale de l’année.
1- Exploitez le Big Data et la personnalisation afin de placer le client au centre de votre stratégie, indépendamment du canal.
French department store retailer Galeries Lafayette has adopted new software to help optimise the way it reaches its customers online and in stores.
With last year’s Black Friday sales rising by almost 20% online and 3% in store from the previous year, any retailers without strategies in place to connect with consumers across all channels will lose out on valuable sales opportunities in 2014.
Consumers are also increasingly using their mobile devices to research items before buying in store.
When it comes to smart use of customer data, L. L. Bean makes other retailers look like rubes.
A century ago, in Freeport, Maine, a shrewd outdoorsman named Leon Leonwood Bean decided to dox the guts out of some out-of-state hunters in hopes of taking their money. Dox, that is, in 1912 terms. In that steampunk framework, doxxing meant that Bean got his hands on a mailing list of men who held nonresident Maine hunting licenses.
The retail battle is heating up—with different players in different power positions than anyone ever expected.
All of Wall Street – along with the rest of the world – closely followed Alibaba’s IPO. The company now powers 80% of all online commerce in the world’s second largest economy – and no one is watching more closely than Jeff Bezos.
Sick of retailers telling you to deck the halls before you go trick or treating?
You’re not alone.
According to a new study by big data personalization firm RichRelevance, 71 percent of Americans said they’re either “annoyed” or “very annoyed” when they see holiday items in stores before Halloween. But there’s one group that’s more accepting of the forward shift: millennials.
My experience with one of the world’s most prolific technology trailblazers changed me forever.
When I worked at Amazon, CEO Jeff Bezos himself tasked me with digging into Amazon’s data to unearth new ways to grow the business.
Case study session details how L.L. Bean, a data pioneer who has been doing customer modeling since the 1960’s, has evolved technology and processes to empower employees to access and get smart with data