In the states, the Friday following Thanksgiving is better known as Black Friday and the Monday succeeding Thanksgiving has been coined Cyber Monday. Black Friday marks the start of the Christmas shopping season, it sees consumers flock to stores – which generally open earlier than usual – in order to take advantage of promotional offers.
A slew of national retailers are making a point of the fact that they aren’t going along with the trend to open—and open earlier and earlier—on Thanksgiving Day.
In one of the most noticeable trends thus far in the holiday shopping season, several mall mainstays are engaged in an aggressive game of Thanksgiving store hour one-upmanship.
Chicago temperatures in the 70s this week be damned, it’s beginning to look a lot like Christmas.
Well, maybe not a lot, but enough. Holiday items are popping up in stores. Catalogs are showing up in the mail. The price cuts already have begun, and wise men eyeing year-end travel have looked to the skies and received signs their trips should already be booked.
Driving this Christmas creep are businesses dreaming of a bright Christmas, just like the ones they used to know. Market research shows a vast majority of us profess that it’s ho-ho-horrible to edge into Jack Frost territory before the jack-o’-lanterns have ceded the stage. Tough tinsel.
A survey of U.S. shoppers suggests 71 percent are irked when they see Christmas items for sale before Halloween.
RichRelevance, a data personalization firm, said its survey of 1,000 shoppers this month found 71 percent of those polled reported feeling “annoyed” or “very annoyed” when they see Christmas items in stores prior to Halloween.
Sick of retailers telling you to deck the halls before you go trick or treating?
You’re not alone.
According to a new study by big data personalization firm RichRelevance, 71 percent of Americans said they’re either “annoyed” or “very annoyed” when they see holiday items in stores before Halloween. But there’s one group that’s more accepting of the forward shift: millennials.
RichRelevance CEO Dave Selinger shares his view on CNBC documentary Amazon Rising, profiling the spectacular growth of the online giant and the visionary behind it.
A former Amazon manager and the boss of RichRelevance, David Selinger, explains the retail giant’s success and what start-ups can teach traditional firms.
When discussing the role mobile plays in the retail experience, one word crops up again and again – omnichannel. Most retailers now realise that mobile, ‘big web’ and physical stores don’t exist in isolation. Customers research online and buy in store, just as they research and compare prices on their phone in store, before deciding whether to buy there and then or go somewhere else, digitally or physically, to get the item cheaper.