Getting a coupon on your phone while browsing in a store is one thing. Having a salesperson stroll up and address you by name is quite another, Consumer Affairs reviews a new study by RichRelevance.
As Media Post explains targeted messages in physical stores based on beacons and online data are becoming more prevalent and accurate. Consumers are a little creeped out at the prospect of retailers using technologies like facial recognition to identify them, but they don’t mind if retailers link a search on their phone to a coupon or discount.
Survey of US consumers finds ‘cool’ features blend digital and physical to provide shoppers with relevant product information and suggestions – on their own terms
BizReport: A new study by RichRelevance finds the ‘cool’ factor for most shoppers is a blend of both digital and physical stores. The key is not to take the cool factor too far.
Personalization is certainly a trend that isn’t going anywhere any time soon. Website Magazine review a new study by RichRelevance and find there is a fine line between personalization that consumers consider “cool” and personalization that consumers consider “creepy.”
What does digital transformation really mean and what is the impact for companies of a ‘digital first’ strategy? In this article Marketing Week looks at several companies who have executed digital transformation including RichRelevance customer, Shop Direct and how they transformed their business from 72% catalogue sales to 100% online in just 3 years with the help of user experience, data analytics and personalization.
Although we may not be flying around in rocket ships quite yet, retail today is about as futuristic as anyone could have imagined. It’s hard to envision a world without the 24/7 on-demand access to the endless aisles of ecommerce retail.
For a few years now Europe has adopted the Black Friday shopping tradition, with many retailers launching massive sales on what is now the official start to Christmas shopping across the world.