Payments company Stripe has today announced the release of a new service that will allow resellers and businesses to create their own custom buying processes within apps.
Known as Relay, the service will allow sellers to list products in a single place, including social media site Twitter.
Users will be able to sell products within tweets, which will feature a ‘Buy’ button, so customers can quickly get their hands on the goods.
In today’s retail environment, digital touchpoints serve as the “connective tissue” between Web sites, bricks-and-mortar storefronts, inventory and the consumer, according to a new report by L2.
The “L2 Intelligence Report: Omnichannel Retail 2015,” developed in partnership with RichRelevance, provides insights into how digital alone does not offer marketers substantial ROI. But, an omnichannel approach, offering consumers a number of “fluid” touchpoints, leads to higher consumer spend.
L2 released today the second annual Intelligence Report on Omnichannel Retail in partnership with RichRelevance, ranking leaders and laggards among luxury, prestige and mass retailers. In an interview with L2, RichRelevance CMO Diane Kegley identifies trailblazers, regional differences, and what can luxury brands learn from mass retailers.
Like it. Love it. Prefer it: The Customer Preference Center Makes Shopping Personal
New report quantifies the brands, trends and strategies that most effectively blend the digital and in-store experience to delight shoppers and improve performance
To be successful in omnichannel retail, brands need to combine the advantages of both e-commerce and physical retailing. The top brands in omnichannel follow strategies like leveraging physical stores as fulfillment centers and utilizing technology to engage consumers.
Download an excerpt of the L2 Intelligence Report: Omnichannel Retail
Essential eCommerce speaks to VP and general manager of EMEA at RichRelevance, Matthieu Chouard, about the importance of personalising the customer journey.