- While 75% of UK respondents are unfamiliar with AI, 43% value means like AI to personalise their shopping experiences
- 80% of UK respondents want retailers to disclose if they are using AI to market products and outline how they are using the technology
- Almost 1/3 of UK consumers are willing to share more personal data for an improved shopping experience
John Lewis is one of just a handful of retailers innovating and introducing new technology in-store to improve the customer experience.
In 2017, John Lewis launched their Partner App as a key part of their Digital Strategy for their shops. The aim of the Partner App was to enable their partners to better serve customers in-store through instant stock checking, ordering items, browsing the entire JL assortment, doing product comparisons and sharing products by email.
Strategic Alliance Provides a Best-of-Breed Alternative Joint Solution for Dynamic Content Personalization
19 June 2018, London, UK and New York, New York – Amplience, the global leader in cloud delivered Rich Media, Content Management and Asset Management Software-as-a-Service, and RichRelevance, the global leader in Experience Personalization, today launched a joint solution called the Open eXperience Cloud (OXC) that gives brands the power to deliver richly personalized 1:1 shopping experiences.
It is typically thought that shoppers mainly browse and research on their mobile devices, with purchases taking place via other channels. Many retailers therefore accept their mobile conversion rates will be lower than those on desktop websites.
Bubbleroom isn’t any ordinary retailer and back in 2016 they had the vision to target a mobile conversion ratio that rivalled its website.
Grocery shopping is a regular part of life. It is not just a frequent purchase but a high proportion of household spend. Even though it lags behind the rest of retail, online shopping for groceries is on the rise (12% in the UK, and between 4% and 8% in the US) with over half of consumers in the UK now shopping online with other countries not far behind.
The ecommerce laggards
Recent RichRelevance research has highlighted grocery lags behind the rest of retail when it comes to online shopping. Just over half of the UK population shop online for groceries (53%) and in the US the opposite is true, with over half (55%) choosing not to buy their groceries online.
Although 53% of people in the UK are doing some or all their grocery shopping online, there’s a massive gap between what consumers want, and what retailers are offering, according to new research.
RichRelevance 2018 Online Grocery Survey of over 2000 European Consumers Finds Basic Personalisation Still Missing
Reading, UK – March 20th, 2018 — RichRelevance, the global leader in experience personalisation for retailers, today releases its first online grocery survey, which looks at consumer attitudes towards buying groceries online. The research, which includes responses from over 2,000 participants across the United Kingdom, France and Germany, investigates how consumers are using the internet to do their grocery shopping, whilst analysing some of the issues and barriers that prevent more people from making the switch from instore to online grocery shopping.