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Wall Street et le reste du monde observent attentivement l’introduction en bourse d’Alibaba. L’entreprise détient 80 % de part de marché de la seconde économie mondiale : le commerce en ligne, et personne n’y est plus attentif que Jeff Bezos.
UK high street fashion chain Monsoon Accessorize is combining shoppers’ online and in-store purchasing history to offer personalised offers to them in-store.
Monsoon Links Shoppers’ In-Store and Online DataBy using data mining tools developed by online personalization specialist RichRelevance, Monsoon is able to analyse both customers’ in-store and online purchasing habits.
Monsoon Accessorize has become the first UK high street retailer to use multichannel data sources from both its in-store and online customers to deliver unique personalised offers via emailed receipts. The move sees the fashion chain provide its customers with the most sophisticated and relevant offers of any multichannel retailer.
Women’s fashion retailer Monsoon Accessorize is offering personalised offers to its in-store shoppers via digital receipts, based on accurate customer shopping history.
By using RichRelevance’s data-mining tools in conjunction with digital receipts from eReceipts, the high street retailer has been able to start sending out highly targeted product recommendations and offers to customers who shop in its 321 UK stores.
Fashion brand Monsoon is blending in-store and online customer data to deliver personalised offers via email, a technique it claims makes it the first high street retailer to push “omnichannel personalisation’ through the channel.
The company hopes to foster a single view of Monsoon Accessorize customers by raising the likelihood of product recommendations being purchased.
Monsoon Accessorize has become the first UK high street retailer to use multichannel data sources from both its in-store and online customers to deliver unique personalised offers via email receipts.
The move sees the fashion chain provide its customers with the most sophisticated and relevant offers of any multichannel retailer, according to eReceipts – the world’s leading digital receipts provider.
Monsoon Accessorize Becomes First UK High Street Retailer to use Multichannel Data To Enhance Customer Offers
Monsoon Accessorize has become the first UK high street retailer to use multichannel data sources from both its in-store and online customers to deliver unique personalised offers via emailed receipts. The move sees the fashion chain provide its customers with the most sophisticated and relevant offers of any multichannel retailer.
Monsoon Accessorize is using multichannel data sources from both its in-store and online customers to deliver unique personalised offers via emailed receipts. The move sees the fashion chain provide its customers with the most sophisticated and relevant offers of any multichannel retailer. Establishing itself as the leader in offline personalisation, Monsoon Accessorize is providing highly targeted product recommendations and offers via emailed receipts across its 321 UK stores.