Over the last decade, search technology in ecommerce has barely evolved. Compare your search experience on Google with the results you get from your favourite retailers, and you’ll know what I mean.
Is new tech creepy or cool? Marketing Week cover the story in their stats of the week.
Fingerprint-enabled payments and voice-enabled ordering were ranked as the top two cool retail technologies by UK shoppers.
Like it or not, the way we shop is changing. Be it online or in store, consumers shopping experience has been given a 21st century technology makeover. From contactless payments to in-store chatbots, the way consumers search and purchase goods has been transformed.
A survey of consumer attitudes to emerging technologies has found that the majority of both US and European consumers now believe that using fingerprint scanning to pay for purchases is ‘cool’ — but UK and European consumers are divided on the idea of contactless shopping services like Amazon Go, with 40% considering the technology to be ‘cool’ and 31% seeing it as ‘creepy’.
When it comes to customers willingly sharing their data, it’s all about the experience. That’s a key takeaway from RichRelevance’s new Creepy or Cool survey. As with year’s past, consumers show a willingness to share their data and information with brands offering better experiences based on said data.
RichRelevance, a specialist in omnichannel personalisation for retailers, has released it third annual ‘Creepy or Cool’ study, revealing consumer attitudes towards digitally enhanced shopping experiences.
Customers are crying out for better service experiences – and new research demonstrates that not only are they willing to share more personal data to support improvements, but they will also pay more.