RichRelevance’s recent study, “Creepy or Cool”, revealed consumer attitudes towards digital enhancements to the store shopping experience. The study found that shoppers think it is cool to get digital help finding relevant products and information – and navigating the store, but they are creeped out by digital capabilities that identify, track and use location and demographics, such as targeted advertisements for consumers based on facial recognition, according to a release.
“Shoppers want digital personalization when they are ready to engage,” Diane Kegley, CMO of RichRelevance, said in a statement. “They may not be ready for personalized messages the moment they walk in the door or even when they hit the dressing room, but our survey suggests they welcome relevant information and promotions when they are making a purchase decision.”
RichRelevancehas been selected by leading costume developer, MorphCostumes, to deliver highly authentic, custom experiences to online shoppers. MorphCostumes will use RichRelevance’s solution to recommend products to shoppers based on their onsite behaviour.
Founded in 2009, MorphCostumes began life creating all-in-one spandex bodysuits called Morphsuits for fancy dress occasions. The Edinburgh-based company has expanded rapidly over the intervening period, and now offers a range of over 1000 costumes via its website. These include many well-known comic book characters and superheroes, such as characters from the Avengers and the Star Wars films, with the company having signed deals with Marvel, Disney and Power Rangers.
MorphCostumes and RichRelevance dress to impress online shoppers
Costume innovator selects RichRelevance to deliver a relevant on-site experience
Reading, UK –28 April 2015 — RichRelevance®, the global leader in omnichannel personalisation, has been selected by leading costume developer, MorphCostumes, to deliver highly authentic, custom experiences to online shoppers. MorphCostumes will use RichRelevance’s solution to recommend products to shoppers based on their onsite behaviour.
Although “clienteling” might have a number of definitions, and myriad paths to best achieve it, it really means connecting with customers so well on every channel that they want to keep coming back. It’s not a new concept. But in the digital age when it’s easier than ever to reach consumers, it’s important to employ technology that engages the shopper and connects them with the brand, while enhancing their in-store shopping experience.
“Major retail brands have been built on that personal interaction and personalization of commerce in store,” RichRelevance chief marketing officer Diane Kegley, said. “They would recognize shoppers from a previous visit or have a record of the type of merchandise they preferred. That occurred before the digital age. Now, digital has created another set of channels to recognize those markers through a consumer ID. It’s an extension of a store using big data, monitoring social feeds and being able to respond as if standing in front of that shopper, which makes the shopper feel closer to the brand.”
In today’s advertising roundup, two new partnerships to the online space should give brands more insight into what their customers want. This insight should lead to great targeting and personalization options.
First, RichRelevance has extended its partner program. The new extensions will add support to the Relevance Cloud and Build platforms. The RichRelevance platform offers an assist in the personalization department, allowing brands to integrate personalization across different touch points.
Figleaves plans to make online lingerie shopping more intimate by implementing a new personalisation strategy.
The ecommerce brand is collaborating with omnichannel personalisation company RichRelevance to deliver shopper-specific, data-driven product recommendations for each customer.
Figleaves.com is seeking to make its online lingerie proposition much more intimate by focusing on personalised recommendations.
figleaves.com is using RichRelevance’s Recommend solution to deliver shopper-specific, data-driven product recommendations for each customer interaction across any channel. Through Recommend, figleaves.com will be able to dynamically up-sell and cross-sell merchandise to increase sales and average order value (AOV), while creating a more engaging overall shopping experience for consumers.
Matthieu Chouard, EMEA VP & general manager at RichRelevance, said:“figleaves.com has always put its customers at the heart of its business. Shopping for lingerie online can be stressful and confusing, but the figleaves.com team has a lot of expertise that can help customers quickly and easily find the products, styles and sizes they want. With personalised recommendations, customers are guided through the online catalogue based on their individual preferences.”