It’s no secret that many households spend on the latest and greatest TVs when leading up to the Super Bowl. In fact, after I initially began working in retail a number of years back, I was surprised to find out that not only do people buy TVs specifically for Super Bowl parties, but some also go through the trouble of returning the TVs after their party (I know, exhausting)!
Continuing our series on “2013 Season of Shopping Insights,” we analyzed shopping behavior in the top 50 cities across the US (including mobile share of views, and mobile share of sales) and uncovered some regional shopping patterns—and anomalies—that may surprise you.
As a data-driven company that derives relevant shopping insights from the billions of shopping sessions we touch each year, we wanted to assemble a series of interesting take-aways that showcase notable trends of the all-important holiday shopping season.
Retailers are pinning some of their Christmas hopes on Pinterest, the digital media site. If Facebook is about friends and Twitter is about interests, then Pinterest is about things – and that is a welcome discovery for stores looking for ways to fuse social media and ecommerce.
A loosely organised digital pinboard, Pinterest lets users post images of products they like, compile wish lists and browse the choices of others. Recent hits include a Gap striped hoodie, Tory Burch boots and a do-it-yourself picture frame made from Popsicle sticks.
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Data from nearly seven hundred million shopping sessions reveals which networks are driving more sessions, conversion, sales and average order value
Facebook still dominates when it comes to social shopping sessions and driving traffic, but Pinterestcontinues to make up ground, while Twitter lags far behind, according to research scheduled to be released next week by personalized shopping data outfit RichRelevance.
RichRelevance analyzed more than 700 million online shopping sessions between Jan. 1 and Sept. 30 and found that:
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Facebook referral traffic grew 58.81 percent this year, and according to a new infographic, it drives 3x more social shopping sessions than the next closest social network.
RichRelevance, a company helping retailers with personalized shopping experiences, analyzed over 689 million online shopping sessions from January 1 to September 30.
Here were the findings:
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