Today’s top brands are leveraging the retail channel like never before to speak with consumers on a one-to-one basis as they do price comparisons and shop online. But how do brands truly measure their advertising within online retail?
A decade after the rise of e-commerce, today’s mobile technologies and social media applications have contributed to a convergence of consumer demand and technology. Consumers now expect constant connectivity and interactivity from retail brands, with emerging technologies making transactions easier, says Darren Vengroff.
Study reveals that share of mobile sales on iOS devices dropped 12% in year-over-year comparisons, giving way to the Android platform.
From dedicated mobile apps to their own social networks, today’s consumers have no shortage of information resources. However, that doesn’t mean they’re giving up on search.
RichRelevance Holiday Shopping Insights study reveals consumers favor search for holiday shopping.
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It all started with a cheesy holiday party invitation featuring cartoon-style ice skaters carving the words, “Cool As Ice” on a pristine San Francisco winter day (meteorologically impossible to freeze anything outdoor in SF, let alone an entire body of water).
RichRelevance metrics on average retail order values across social sites featured on CNBC’s coverage of “Pinterest-Powered Holiday Shopping.”
Enterprise software veteran and founding Baynote sales executive brings nearly 20 years of experience in strategic sales and leadership